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Jim Rosenberg

Nonprofit Strategic Consultant

Online Seminar: Purpose Marketing

This seminar offers a different way to segment the world that focuses not on who the audience is but what they need.

Media Logic

I’ve been doing some extra reading on social media, online marketing, and online experiences as…

The Possibilities of a Children’s Art Museum

Last weekend my daughter and I spent the morning at the National Zoo. She turns…

Three Strategic Planning Challenges

I’ve found myself thinking about three challenges in strategic planning that we see in our work, and I wanted to release these thoughts into the wild and see what happens.

A Single Customer Promise?

There is a question we get all the time in our Strategic Marketing seminar: should…

Collective Impact

As in other nonprofit sectors, most energy and resource in our sector is focused on…

Shut Up and Take My Money: Fans Should Hire Artists

We’ve been having some interesting discussions with cultural leaders about the relevance of cultural organizations…

Charities’ Zero-Sum Filing Game

The minimalist ratings of nonprofit organizations, using overhead and fundraising ratios, are deeply flawed. Are…

Putting the community in control of programming

A startup company, Tugg, has an interesting take on allowing the community to “pull-through” programming…

Don’t throw that home run ball back!

Baseball fans have taken to throwing back home runs hit by the opposing team, a practice this author decries as “the worst tradition in baseball.” This article on the trend made me think about one of the challenges we face every day in arts and culture.

Note on Technology as a Strategic Tool

How can organizations embrace new IT models to maximize workflow and productivity while reducing IT costs?

Orchestras at the Cross Roads

Jesse Rosen, President and CEO of the League of American Orchestras, provides a clear-eyed view…

IBM’s Centenary: The Test of Time

The article points to a useful question for cultural leaders: does your artistic mission need to be so intimately tied to a specific “technology,” and if it does, what additional challenges should you therefore expect to face as a leader?

Eli Pariser: Beware online “filter bubbles”

Eli Pariser, the former Executive Director of MoveOn.org and their current Board Chair, highlights the hidden and growing impact of online filters on Google, Facebook, and throughout the internet in this TED video.

Give Smart: Philanthropy that Gets Results

The two sides of strategy: collaboration and competition, covered in the book “Give Smart: Philanthropy that Gets Results”

OpenIDEO

Are there ways to take what makes each of our arts institutions unique and capture that experience through technology? Is it just the “end product” that engages our communities, or are there opportunities throughout the entire process of creation and presentation?

Rethinking Capitalism

In this video interview on Rethinking Capitalism, Michael Porter (of Porter’s Five Forces fame, among…

Disrupting College

Clay Christensen and his team at Innosight Institute apply Christensen’s model of disruptive innovation to…

Lies, Damned Lies, and Medical Science

The arts aren’t under the microscope of evidence-based funding today, but this shift in the thinking around us is already starting to inform the thinking of the program officers and donors upon which we rely.

If you dislike change, you’re going to dislike irrelevance even more

A post on the choice facing so many arts and cultural organizations today- whether to change to continue to be relevant.

A Social Competitiveness Index

A global discussion to define and track the things that make a society capable of social innovation.

Agnes Gund: Taking the Arts Seriously

The piece reminds one that the construct of “the arts” marginalizes artistic and creative activity. It makes the end product the focus of attention, rather than the role artistic activity is playing in society, the process of creating and participating in art, and the affect on people engaged through the work.

The Cost of Information Sharing in Philanthropy

What is the “right” way for not-for-profit professionals to balance their commitment to achieving a vision and their need to care for themselves, their employees, and their families?

Career Navigation for Working Learners

This position paper sketches out a system to support career development in our contemporary economy, where careers no longer consist of “climbing the corporate ladder” in a company.

The Normal Approach

In his article for Gig Magazine, former NAS Vice President, Jim Rosenberg, suggests that reaching a desired audience requires leaders to focus on the desired customer and work backward to the right artistic work, venue, timing, pricing, etc.

NAS and the Getty Leadership Institute: Managing Creativity in the Nonprofit and For-Profit Sectors

In June 2004, the Getty Leadership Institute and National Arts Strategies brought together 23 leaders from the nonprofit arts and the for-profit creative sectors to discuss the similarities, differences, and potential intersections between the sectors: read more about the key findings of the convening!

Financial Management Practices

We investigated financial management at leading arts organizations to understand how their practices could be used across the arts sector. With funding from The James Irvine Foundation, we developed a framework and publication.