Jim Rosenberg
Nonprofit Strategic Consultant
Online Seminar: Purpose Marketing
This seminar offers a different way to segment the world that focuses not on who the audience is but what they need.
Media Logic
I’ve been doing some extra reading on social media, online marketing, and online experiences as…
The Possibilities of a Children’s Art Museum
Last weekend my daughter and I spent the morning at the National Zoo. She turns…
Three Strategic Planning Challenges
I’ve found myself thinking about three challenges in strategic planning that we see in our work, and I wanted to release these thoughts into the wild and see what happens.
A Single Customer Promise?
There is a question we get all the time in our Strategic Marketing seminar: should…
Collective Impact
As in other nonprofit sectors, most energy and resource in our sector is focused on…
Shut Up and Take My Money: Fans Should Hire Artists
We’ve been having some interesting discussions with cultural leaders about the relevance of cultural organizations…
Charities’ Zero-Sum Filing Game
The minimalist ratings of nonprofit organizations, using overhead and fundraising ratios, are deeply flawed. Are…
Putting the community in control of programming
A startup company, Tugg, has an interesting take on allowing the community to “pull-through” programming…
Don’t throw that home run ball back!
A bit of a longer leap than usual, but stick with me for a moment. Baseball…
Note on Technology as a Strategic Tool
How can organizations embrace new IT models to maximize workflow and productivity while reducing IT…
Orchestras at the Cross Roads
Jesse Rosen, President and CEO of the League of American Orchestras, provides a clear-eyed view…
