NAS Leadership Coaching


Don't just survive. Thrive.

Arts and culture leaders are facing unprecedented challenges in navigating an increasingly complex world, which all too often leaves them over-extended, under-supported and isolated. Leaders shouldn’t have to face these struggles alone, and now, they don’t have to. Introducing NAS Leadership Coaching…

Coaching in the arts and culture field was largely inaccessible for a long time. Not only was there a lack of coaches with real expertise in the sector, but the cost of working with them was just too high for many members of our community. NAS has experienced firsthand the value of coaching for arts and culture organizations, believes deeply in its transformative power, and decided to create a coaching offering designed to meet the needs of our field.


To do this, NAS rigorously trained the first ever cohort of coaches that are arts and culture leaders themselves, and have the lived experience needed to support clients working to redefine the structures, practices, and policies of the status quo. Our coaches are currently working with clients at price points below traditional market rates, and we’re actively working with funders to help subsidize costs to create a pay-what-you-can model moving forward.


We believe that everyone doing the work of arts and culture is worthy of coaching, and hope to make it as accessible as possible for all.

Coaching is a process that empowers individuals to maximize their personal and professional potential. A coach’s job is to listen, ask powerful questions, and help clients find their own unique answers. They work with leaders to articulate and achieve meaningful goals, overcome obstacles, and create change.


NAS believes all arts and culture leaders are worthy of coaching. And that means you.


We say this because we know many people in the arts and culture field don’t feel that they are. Some think coaching is only for corporate types and top executives, but we don’t see it that way. We’re offering coaching for all the people that make arts and culture possible, from young people just starting out, to veterans looking for new ideas, perspectives, and tools. Whatever your role. Whatever your identity or lived experience. Wherever you live. You deserve this and we want to make it work for you.

Meet the Coaches

NAS Coaches come from a broad and diverse mix of mission-driven, creative organizations across the arts and culture sector. As coaches, they understand the nuances of working within a discipline both in a non-profit setting and within the creative industries. Learn more about their diverse backgrounds, specialties, and coaching styles.


Learn More

NAS Coaches have undergone a rigorous training process accredited by the International Coaching Federation (ICF), the leading global organization dedicated to advancing the coaching profession. Their extensive training and experience has equipped them to work with leaders at any stage of their careers on a broad range of organizational and professional issues, including but not limited to:

  • Organizational strategy
  • Change management
  • Conflict resolution
  • Diversity, equity, inclusion, and accessibility
  • Fundraising
  • Career transition

You are…

an arts and culture leader (defined broadly and inclusively) at any stage in your career, working on projects and strategies to challenge the status quo.

You want…

to grow in your leadership, set and achieve meaningful goals, and/or navigate challenges.

You’ll receive…

one-on-one, confidential, and personalized support from an expert in the field who understands the intricacies of what you’re working to accomplish, the challenges you face, and the road that lies ahead.

You’ll use…

new tools, frameworks, and the skills you already possess to work with greater vision, authenticity, and effectiveness.

You’ll build…

a powerful relationship with your coach and yourself as a leader.


A 12-week cycle of NAS Leadership Coaching is $975 and includes:

  • Introduction Chemistry Call
  • Six 50-minute sessions delivered over 12 weeks
  • Up to three spot coaching sessions: 10-20 minutes via text, telephone, or email
  • Full support upon request for coaching rematch

Interested in pursuing funding opportunities for your NAS Leadership Coaching through your organization or community? Download our fundraising letter template you can use and build off of when conducting outreach.

Information Session

Want to learn more about the coaching process? Watch a recording of a recent NAS Leadership Coaching information session to discover how arts and culture leaders can benefit from coaching and meet some members of the coaching team!


Getting Started


When you fill out your coaching request form, you’ll share information including the topics you’d like to receive coaching on, your coaching goals, and your preferred coach(es).


Once the NAS team matches you with a coach, you’ll receive a request to schedule your Chemistry Call. This is your first opportunity to speak with your coach. During your conversation, you’ll be able to go in-depth on setting your coaching goals, establish your session schedule, and discuss your coach’s style as you build the foundation of a deep and rewarding relationship.


Over 12 weeks you’ll meet with your coach in six 50-minute sessions securely over Zoom, working to address your challenges and meet your goals as you harness your skills to become an even stronger leader in your organization and community. During this time you’ll have the opportunity to arrange up to three spot coaching sessions – 10-20 minutes via text, telephone, or email.


Interested in partnering with NAS to bring coaching to your organization or community?


Let Us Know


What sets NAS Coaches apart?

NAS Leadership Coaches are different in a number of important ways:

  • Coaching in the arts and culture field is not new, but leaders can become frustrated when coaches lack nuanced knowledge about the sector. NAS Coaches come from a broad range of disciplines and geographies and are established leaders in their own right. Most have extensive experience guiding individuals and teams and are now putting a formal structure around what they’ve been doing naturally for years.
  • They are trained specifically to help leaders develop the innovative, nimble and inclusive mindsets they need to face and move through society’s current crisis, and the challenges and opportunities this presents the arts and culture field.
  • Through this crisis, NAS is hearing how alumni are returning to the tools learned in our programs. Where appropriate, NAS Coaches are able to offer clients the recently enhanced NAS Toolkit; a rich repository of various models, frameworks and other resources built from 20+ years in cultural leadership and learning.
  • Most coaches operate in isolation. NAS Coaches are a group of 20 seasoned arts and cultural leaders, forming a community of practice, research, ongoing learning and support during and after the program. This has benefits for both coaches and our clients.
Am I coachable?

To be really “coachable”, you should be able to answer “yes” to these questions. If you answer “no” to more than two you should perhaps pause from applying at this time.

  1. Do I shift comfortably from leader to learner?
  2. Am I interested in who I am and how I interact with the systems and people around me?
  3. Do I have an established habit of self-reflection?
  4. Do I consider myself resilient, solid and stable?
  5. Do I feel accountable to myself and others?
How is coaching different from mentoring or consulting?

NAS coaches are experienced leaders, but they’re not consulting or mentoring. While these professions’ communication skills – asking questions, active listening, summarizing, etc. – may be similar, they are very different to coaching. Counsellors are trained to help clients diagnose and deal with the past or dysfunction. Mentors are wise and trusted guides and advisors; people sharing their experiences while bringing their “mentee” up the ranks. Consultants are experts providing their advice, opinions and solutions. Consultants provide answers, whereas coaches work to elicit them from their clients. Your coach brings extensive expertise that forms the foundation to offer their coaching expertise, not the focus or particular topic being coached. Coaches are more results- and future-oriented.

My preferred coach is a very experienced leader, can they support me with consulting?

Mostly coaches will work to uncover their clients’ unique way of addressing the problem, on top of objectively understanding why and how the client is operating in this situation. In a few instances, coaches and clients may choose to work together to develop solutions to the clients’ challenges. In rare cases the coach will, at the client’s request, “take off their coaching hat” and provide some different perspectives as to how they might approach the issue.

What is included in NAS Leadership Coaching?

A cycle of NAS Leadership Coaching is comprised of:

  • An introduction Chemistry Call with your coach
  • Six 50-minute sessions delivered over 12 weeks
  • Up to three spot coaching sessions: 10-20 minutes via text, telephone, or email
How much does a cycle of NAS Leadership Coaching cost?

NAS Leadership Coaching was designed to be accessible to the entire arts and culture sector. Affordable coaching is imperative to us, which is why a 12-week coaching cycle of six 50-minute sessions and up to three spot sessions costs $975, substantially lower than market rates.

What if I want to switch my coach?

If at any point during your coaching cycle you feel you are not working well with your coach, you can request for NAS to match you with a new one. We understand that mismatches can happen and want to ensure you have a productive relationship with your coach.


Starting with the completion of your introductory Chemistry Call, NAS will check-in throughout your coaching cycle to make sure you feel your coach is a good fit. In the event you request a new coach, we will use your feedback to pair you with a new coach in 7-10 days and your cycle of six sessions will start over.


Have a question about NAS Leadership Coaching that’s not answered above?


Let Us Know