NAS Leadership Coaching


Coaching in the arts and culture field was largely inaccessible for a long time. Not only was there a lack of coaches with real expertise in the sector, but the cost of working with them was just too high for many members of our community. NAS has experienced firsthand the value of coaching for arts and culture organizations, believes deeply in its transformative power, and decided to create a coaching offering designed to meet the needs of our field.


To do this, NAS rigorously trained the first ever cohort of coaches that are arts and culture leaders themselves, and have the lived experience needed to support clients working to redefine the structures, practices, and policies of the status quo. Our coaches are currently working with clients at price points below traditional market rates, and we’re actively working with funders to help subsidize costs to create a pay-what-you-can model moving forward.


We believe that everyone doing the work of arts and culture is worthy of coaching, and hope to make it as accessible as possible for all.

Coaching is a process that empowers individuals to maximize their personal and professional potential. A coach’s job is to listen, ask powerful questions, and help clients find their own unique answers. They work with leaders to articulate and achieve meaningful goals, overcome obstacles, and create change.


NAS believes all arts and culture leaders are worthy of coaching. And that means you.


We say this because we know many people in the arts and culture field don’t feel that they are. Some think coaching is only for corporate types and top executives, but we don’t see it that way. We’re offering coaching for all the people that make arts and culture possible, from young people just starting out, to veterans looking for new ideas, perspectives, and tools. Whatever your role. Whatever your identity or lived experience. Wherever you live. You deserve this and we want to make it work for you.

Meet the Coaches

NAS Coaches come from a broad and diverse mix of mission-driven, creative organizations across the arts and culture sector. As coaches, they understand the nuances of working within a discipline both in a non-profit setting and within the creative industries. Learn more about their diverse backgrounds, specialties, and coaching styles.


Learn More

NAS Coaches have undergone a rigorous training process accredited by the International Coaching Federation (ICF), the leading global organization dedicated to advancing the coaching profession. Their extensive training and experience has equipped them to work with leaders at any stage of their careers on a broad range of organizational and professional issues, including but not limited to:

  • Organizational strategy
  • Change management
  • Conflict resolution
  • Diversity, equity, inclusion, and accessibility
  • Fundraising
  • Career transition

You are…

an arts and culture leader (defined broadly and inclusively) at any stage in your career, working on projects and strategies to challenge the status quo.

You want…

to grow in your leadership, set and achieve meaningful goals, and/or navigate challenges.

You’ll receive…

one-on-one, confidential, and personalized support from an expert in the field who understands the intricacies of what you’re working to accomplish, the challenges you face, and the road that lies ahead.

You’ll use…

new tools, frameworks, and the skills you already possess to work with greater vision, authenticity, and effectiveness.

You’ll build…

a powerful relationship with your coach and yourself as a leader.


A 12-week cycle of NAS Leadership Coaching is $975 and includes:

  • Introduction Chemistry Call
  • Six 50-minute sessions delivered over 12 weeks
  • Up to three spot coaching sessions: 10-20 minutes via text, telephone, or email
  • Full support upon request for coaching rematch

Interested in pursuing funding opportunities for your NAS Leadership Coaching through your organization or community? Download our fundraising letter template you can use and build off of when conducting outreach.

Information Session

Want to learn more about the coaching process? Watch a recording of a recent NAS Leadership Coaching information session to discover how arts and culture leaders can benefit from coaching and meet some members of the coaching team!


Getting Started


When you fill out your coaching request form, you’ll share information including the topics you’d like to receive coaching on, your coaching goals, and your preferred coach(es).


Once the NAS team matches you with a coach, you’ll receive a request to schedule your Chemistry Call. This is your first opportunity to speak with your coach. During your conversation, you’ll be able to go in-depth on setting your coaching goals, establish your session schedule, and discuss your coach’s style as you build the foundation of a deep and rewarding relationship.


Over 12 weeks you’ll meet with your coach in six 50-minute sessions securely over Zoom, working to address your challenges and meet your goals as you harness your skills to become an even stronger leader in your organization and community. During this time you’ll have the opportunity to arrange up to three spot coaching sessions – 10-20 minutes via text, telephone, or email.


Interested in partnering with NAS to bring coaching to your organization or community?


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