Inspiring & Motivating Arts & Culture Teams


Massive Open Online Course

Staff motivation represents a crucial challenge for contemporary organizations: A recent Gallup poll revealed that only 13% of workers worldwide exhibit high levels of engagement and motivation.

In this on-demand course from NAS and University of Michigan, Ross School of Business you will learn why these motivation problems are not simply due to a “bad” or “unmotivated” team member. Rather, motivation is very much driven by what work conditions we create for our teammates, how we structure goals and objectives, and how we reward people for the accomplishment of those goals. This course will help you diagnose and solve motivation problems so that you can bring out the best in your people.


This course features lessons from both University of Michigan, Ross School of Business faculty and practitioners in the arts and culture field. Leaders such as Franci Phelan (Kennedy Center), Aaron Dworkin (University of Michigan School of Music, Theatre and Dance) and Tim Cynova (Fractured Atlas) share their stories on effective leadership and HR practices in the cultural sector.


You’ll create…

a shared vision for your team and learn ways to effectively communicate it to your teammates.

You’ll learn…

to set effective goals and expectations in a way that best enables your team to achieve the shared vision.

You’ll gain…

an understanding of the most important human needs and drivers of performance across cultures.

You’ll build…

an alignment of rewards with desired behaviors so that your teammates are motivated to attain the team’s objectives.

Selection Criteria

Enrollment in this on-demand course is free and open to anyone interested in staff motivation and bringing out the best in your people.


This course is presented on-demand, meaning you can start learning when and where it works for you. Suggested deadlines and a timeline are provided, but this course is designed for you to take at your own pace.