The price behind the choices we make

By     Jan 18, 2011

This piece from last week’s Marketplace is good food for thought given the increasing competition for audiences’ time and money. It’s an interview with Eduardo Porter, who has written a book “The Price of Everything.” The interview and book excerpt serve as a nice reminder that price is actually a transaction. As Porter puts it, “There is a buyer who values something and a seller who will be willing to make that transaction at that given price or not.”

The price behind the choices we make | Marketplace From American Public Media.