Jeffrey Sanchez-Burks, professor of management at the Ross School of Business at the University of Michigan, shares the Design Thinking approach to brainstorming.
Brainstorming can be a powerful tool to help your team effectively generate ideas. In the Design Thinking process, it is used in the Ideation phase – after you have gathered information about the people you want to serve and are ready to formulate ideas on how to best address the problem at hand. As with any tool, how it is applied can make all the difference. Brainstorming can lead to mixed results, however we suggest that leading a group through this distinct process will yield the best outcome.
Sutton and Hargadon examine how and why an organization, in this case, IDEO, uses brainstorming sessions. They’ve modified the criteria in Hackman’s effectiveness model to include three factors to consider when using brainstorming as a significant process in your organization.
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