When a multi-year infrastructure project threatened to disrupt businesses and cut off neighborhoods along a six-mile stretch of St. Paul and Minneapolis, Minnesota, the team at Springboard for the Arts saw a transformational opportunity. Their response was Irrigate, a creative placemaking initiative that mobilizes local artists to collaborate with businesses, organizations and community groups to “change the landscape of the corridor with color, art, surprise, creativity and fun.”
Laura Zabel, executive director of Springboard for the Arts, suggests that framing partnerships as opportunities can be a powerful force in an organization.
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