Jeffrey Sanchez-Burks

Using Design Thinking

Jeffrey Sanchez-Burks, professor of management at the Ross School of Business at the University of Michigan, outlines some misconceptions about Design Thinking.

Design Thinking: Solving Right Problem

Jeffrey Sanchez-Burks, professor of management at the Ross School of Business at the University of Michigan, talks about the importance of challenging your question to ensure you are solving the right problem.