Think about the folks in your community. Think about what they will do tonight. There are countless options for how they can spend their time, their money, their loyalty. Arts may be in that mix. It might not be. This is the context in which our community makes decisions and we need to be aware of that. In this video, Patrick McIntyre, Executive Director of the Sydney Theatre Company conveys the need to discuss the benefits of the experience we provide. Patrick highlights that this task is tricky when arguing the value to allies such as funders, government partners and corporate sponsors, because they are not typically receiving the direct benefit of the experience. Instead these stakeholders might be giving us a donation so that we can provide this experience for someone else.
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