The Five Most Important Questions You Will Ever Ask About Your Organization

Airport bookstores are filled with the latest answers from management gurus. None have enjoyed anything approaching the long shelf life of Peter Drucker—perhaps because his specialty was questions, the questions. Drucker’s questions help organizations address their core strengths and weaknesses and design their strategy. A stellar cast of current scholars: Jim Collins, Philip Kotler, Jim Kouzes, Judith Rodin, Kas Rangan and Frances Hesselbein celebrate Drucker’s achievement with to-the-point essays that apply Drucker’s five basic questions to contemporary organizational life: What is our mission? Who is our customer? What does the customer value? What are our results? What is our plan?

Drucker would be no stranger to the tensions in almost every cultural organization: continuity and change, financial sustainability and honoring the muses, and the collisions of value sets among the various professions staffing the organization. Drucker’s questions often both surface these tensions and offer the superordinate values in which differences might be resolved.

The book also includes Peter Drucker’s organizational self-assessment process—not so much a questionnaire as it is a potentially transformative organization-wide process. The process has a strong focus on goals, emphasizing commitment to direction and flexibility in execution. It places ownership and accountability with individuals and leads participants to results monitoring that—in turn—closes the loop with an improved strategy.

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