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articulate why

Communicate the “Why?”

Paula Caproni, professor of management at the Ross School of Business at the University of Michigan, talks about the importance of communicating why you do what you do… not just the what and the how.

How does a leader effect change in his organization?

Peter Poulos, Senior Director of Communications and Sales at the Detroit Historical Society, discusses the need for leaders to articulate a clear vision and create an inclusive process to successfully implement change in an organization.