Close

Marketing

How to communicate your value – segmentation, targeting, positioning

Raising the Tide of Value

This post was originally part of a weeklong exploration of four major issues facing the…

Monitor: The net generation, unplugged | The Economist

An interesting article challenging the oft-received wisdom that millenials/gen y need to learn in a fundamentally different manner than their predecessors: “…there may be ‘as much variation within the digital native generation as between the generations.’ ”