There are some very successful design researchers who routinely ask customers to write love notes or break up notes to their brands. This creative and fun approach can (often unwittingly) get powerful insight into the perceptions of customers.
We talk about the positive consequences of failure as though they are naturally occurring, like your idea blows up in your face and you are suddenly imbued with insight and a blueprint for future success. It just doesn’t happen that way.
In 2012, The Walters Art Musuem hosted an event that invited the technology and creative communities to work together to build programs and applications inspired by art or to address specific challenges faced by museums. The event gave them some concrete ideas for programs and applications but it also gave them a new way to approach their work.
Jeff DeGraff is professor of management and organizations at the Stephen M. Ross School of Business, University of Michigan and a member of The Chief Executive Program’s New Nature of Competition faculty. In this clip he talks about the importance of diversity in innovation