social media : NAS

Community Development in the age of social media

Community building does too, according to this article on The Guardian. From mobilizing communities to…

Media Logic

I’ve been doing some extra reading on social media, online marketing, and online experiences as…

How do cultural institutions balance being global and local?

Mikel Ellcessor, former general manager of WDET, Detroit, warns that social media can give us a false sense of connection. He also gives a suggestion for how to make meaningful connections in one’s community.

Leadership

Arts Organizations and Their Community

The changing nature of communication in the world has impacted the way people speak to each other and search for information. New technologies have made interacting easier and more immediate than ever before.

Management

How do cultural institutions balance being global and local?

Watch the following video featuring Mikel Ellcessor, General Manager of WDET in Detroit and a…

Strategy

Is social media changing your model, maybe?

Summer’s winding down, and I’m sure most of you have heard Carly Rae Jepsen’s “Call…

Community & Collaboration

How is social media changing your definition of community?

Sean Malone, President and CEO of the Frank Lloyd Wright Foundation, discusses his connection to the San Francisco Ballet despite never having seen them in person.

Community & Collaboration

Building a New American Theater of the Commons

In “Building a New American Theater of the Commons,” Polly Carl and Vijay Matthew of…

Marketing

Exploring and Defining Influence: A New Study

These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing

Leadership

What are the elements of a successful visitor experience?

Patricia Mooradian, President of The Henry Ford, discusses the key elements necessary to build a great visitor experience — from resources and research to curriculum and web presence.

Marketing

How can arts organizations use social media to deepen visitor experience?

Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.

Marketing

How does the prevalence of social media effect arts organizations?

Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.

Marketing

Unlocking the elusive potential of social networks

We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media.

Marketing

How Hospitality Companies are Using Social Media for Real Results

An interesting look at how a few smart organizations have integrated social media into their work.

Marketing

What are the three most interesting trends in the arts and culture field?

Sally Sterling, an executive search consultant within Spencer Stuart, discusses trends in arts organizations.

Community & Collaboration

How Cultural Groups Can Use Social-Media

This podcast features Nina K. Simon, author of The Participatory Museum, and Rob Stein, Chief Information Officer at the Indianapolis Museum of Art discussing how cultural organizations can use social media and social-media-type interactions (such as building a community of interest) to build more robust experiences and relationships.

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