Last weekend my daughter and I spent the morning at the National Zoo. She turns…
Editor’s note: As part of our blog event for The Summit at Sundance, we have…
Dr. Gary Vikan, former Director of The Walters Art Museum, talks about the dangers of using economic impact as argument for the arts, the importance of articulating the intrinsic nature of the art experience and how neuroscience might unlock the mystery of that experience.
We create interpretive experiences in multiple languages, for any number of age groups or visitor-types. We are desperate to discover and identify our visitor and their needs. Why are we still failing?
We’ve all heard about the TED videos, but there’s also a section of the TED…
Abhijit Sengupta, Artistic Director and CEO of Fontana Chamber Arts, wonders whether developing new audiences is becoming more of a question of urban development.
Baseball fans have taken to throwing back home runs hit by the opposing team, a practice this author decries as “the worst tradition in baseball.” This article on the trend made me think about one of the challenges we face every day in arts and culture.
Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.
Brands aren’t just logos- they are a huge range of things that contribute to customer perceptions.
Are there ways to take what makes each of our arts institutions unique and capture that experience through technology? Is it just the “end product” that engages our communities, or are there opportunities throughout the entire process of creation and presentation?
Alfred North Whitehead posits that learning naturally proceeds in three stages: romance, precision and generalization. Are you in the business of romance or precision?
Patricia Mooradian, President of The Henry Ford, shares her insights on how to create a meaningful, engaging visitor experience.
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