“The human factor in service design” discusses the importance of understanding what truly motivates your…
Thomas Kinnear, professor of marketing at the Ross School of Business, University of Michigan, discusses the impact of convergence on the cultural customer.
In this book, eight academics look at the strategic, cultural, and marketing parallels between for…
Professor Ranjay Gulati of Harvard Business School discusses how organizations can become more customer (or audience)-centric and why this is a critical time for them to do so.
This is a quick video outlining the relationship between customer satisfaction and product design.
An article on the use of design thinking for tackling systemic social problems.
An interesting Q&A in which Harvard Business School Professor Ranjay Gulati describes how companies can evolve through four levels to become more customer-centric.
In his article for Gig Magazine, former NAS Vice President, Jim Rosenberg, suggests that reaching a desired audience requires leaders to focus on the desired customer and work backward to the right artistic work, venue, timing, pricing, etc.
