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co-creation

How should cultural institutions approach visitor engagement?

Nina Simon, Executive Director of the Santa Cruz Museum of Art & History, talks about how her organization invites people to engage.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

J. Mikel Ellcessor, general manager of WDET, Detroit, discusses the role of cultural organizations in a world where audiences see themselves as creators.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.

How can arts organizations use social media to deepen visitor experience?

Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.

How does the prevalence of social media effect arts organizations?

Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.

How does the Pro-Am Revolution affect arts organizations?

Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations.

What is the Pro-Am Revolution?

Ian David Moss, Research Director for Fractured Atlas, talks about the rise in people pursuing amateur activities to professional standards.