Nina Simon, Executive Director of the Santa Cruz Museum of Art & History, talks about how her organization invites people to engage.
J. Mikel Ellcessor, general manager of WDET, Detroit, discusses the role of cultural organizations in a world where audiences see themselves as creators.
Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.
Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.
Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.
Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations.
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