Online Tools

Job Crafting

The Job Crafting™ Exercise, discussed at the 2018 NAS Summit,…

Project Implicit

Project Implicit is a collaboration between researchers who are interested in implicit social cognition – thoughts and feelings outside of conscious awareness and control.

Online Seminar: Meaningful Communication

This seminar will help you understand the integral aspects of communication and how communication evolves during a conversation.

Online Seminar: Purpose Marketing

This seminar offers a different way to segment the world that focuses not on who the audience is but what they need.

Online Seminar: Dominant Logic

Learn how leadership can impact the culture, operations, values and people of an organization.

Your Value Promise

NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.

Logic Models

Creative Community Tools National Arts Strategies has developed a set…


Creative Community Tools National Arts Strategies has developed a set…

Design Thinking

Design thinking is an iterative process that helps you move from having a seed of an idea to a plan for experimenting on a small scale. Using design thinking, which is based in the scientific method, helps you question your assumptions and explore a wide range of possible solutions to the problem you are trying to solve.


We think about community in two ways: the community your project serves and our community of Fellows. We want to strengthen your connection to both. The Luck Circle and Accountability activities will help you push through your own roadblocks and access new resources using the CCF community’s support. The Systems Mapping exercise helps you to view the community in which you work in a new light. All three lessons in this unit help deepen community bonds and allow for new opportunities to surface.

Flexibility & Sustainability

One of the ways to achieve mission and financial sustainability is to develop flexibility in the system. Flexibility allows an organization to be more adaptive and creative in a changing environment, and allows leadership to thoughtfully respond to these changes rather than react in ways that may damage the organization in the longer-term. Both revenue and expense provide opportunities for increasing flexibility. This discussion-based lesson, developed by NAS in partnership with Peter Frumkin, Ph.D., will help your senior team examine and discuss your financial flexibility.

Measuring Effectiveness

Your organization deals with many challenges presented by internal and external accountability demands. You are always looking for ways to improve operations, to anticipate and be more responsive to competitive pressures, and to define meaningful performance goals that render your work concrete in stakeholders’ eyes. Creating a dashboard or scorecard can help. A dashboard can be an excellent tool for focusing board and CEO attention on what matters most. It can help overcome asymmetry between the precision of financial and mission measures. This lesson, developed by NAS in partnership with Peter Frumkin, Ph.D., can be used to help you build a scorecard or dashboard for your organization.

Logic Models

A logic model is a set of claims about how an organization produces something of value. It allows us to define and explore the links between what we do and how our efforts affect others. A logic model tells an organization’s story and explains why a program or the organization exists. This lesson, developed by NAS in partnership with Peter Frumkin, Ph.D., can be used by your team to create a logic model for any of your programs or services.

Empathy Map

This lesson, developed by NAS in partnership with Suzi Sosa, Co-Founder and CEO of Verb, will walk you through a process to help you understand the circumstances and needs of the client.

Brainstorming Effectively

Brainstorming can be a powerful tool to help your team effectively generate ideas. In the Design Thinking process, it is used in the Ideation phase – after you have gathered information about the people you want to serve and are ready to formulate ideas on how to best address the problem at hand. As with any tool, how it is applied can make all the difference. Brainstorming can lead to mixed results, however we suggest that leading a group through this distinct process will yield the best outcome.

HBS Elevator Pitch Builder

You probably know how challenging it can be to concisely…