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Interviews

What is Design Thinking?

Suzi Sosa, Co-Founder and CEO of Verb, explains the concept of Design Thinking.

How do cultural institutions, particularly established ones, use Design Thinking?

Suzi Sosa, Co-Founder and CEO of Verb, talks about peeling away all the layers to get to the essence of your organization’s mission.

How can leaders balance bold leadership and crowdsourcing?

Suzi Sosa, Co-Founder and CEO of Verb, suggests that organizations can get information from their customers to inform programming without giving away the ability to make their own programming choices.

How should cultural organizations approach budgeting?

Michael Granof, a professor of accounting at the University of Texas at Austin, talks about the importance of relating dollars to objectives.

How should cultural organizations evaluate costs?

Michael Granof, a professor of accounting at the University of Texas at Austin, suggests that when making program decisions the only costs that really matter are those that will change as a result of the decision.

What are some common pitfalls to avoid when contracting out?

Michael Granof, a professor of accounting at the University of Texas at Austin, talks about the behavior of costs and the importance of clearly defining the activity to be outsourced.

What is a Logic Model?

Peter Frumkin, a Professor of Social Policy and Faculty Director of the Center for Social Impact Strategy, both at the University of Pennsylvania, explains the concept of logic models and how cultural organizations might use them.

How should cultural institutions approach the challenge of sustainability?

Peter Frumkin, a Professor of Social Policy and Faculty Director of the Center for Social Impact Strategy, both at the University of Pennsylvania, suggests that arts and culture organizations must develop flexible financial models.

How does the need for flexibility impact programming decisions?

Peter Frumkin, a Professor of Social Policy and Faculty Director of the Center for Social Impact Strategy, both at the University of Pennsylvania, talks about classifying all the things you do in terms of the financial and social return.

How should arts and culture organizations look at measuring their effectiveness?

Peter Frumkin, a Professor of Social Policy and Faculty Director of the Center for Social Impact Strategy, both at the University of Pennsylvania, discusses the importance of measuring multiple dimensions of organizational performance.

Michael Norton: How to buy happiness

How would the world be different if we could get all of our donors to…

What is your approach to succession planning?

George Sparks, President and CEO of the Denver Museum of Nature and Science, stresses the importance of creating a sustainable system that cultivates leaders.

How have you engaged your staff to cultivate new leaders?

George Sparks, President and CEO of the Denver Museum of Nature and Science, talks about the executive’s role in helping staff members create a plan for the future.

What advice would you give to leaders thinking about succession planning?

George Sparks, President and CEO of the Denver Museum of Nature and Science, suggests that leaders hire people who will push them and to openly discuss their plans for the future.

What does sustainability mean for arts and culture organizations?

Laura Zabel, Executive Director of Springboard for the Arts, suggests that an organization is simply a tool in service of the mission.

How do cultural institutions, particularly established ones, manage change?

Horst Abraham suggests that organizations must be able to reinvent themselves at the pace of the change around them.

What does competition mean for nonprofit cultural organizations?

Anne Pasternak, President and Artistic Director of Creative Time, suggests that thinking about competition on a more global scale brings greater opportunities.

How has your organization reacted to changes in the competitive landscape?

Kim Sajet, President and CEO of the Historical Society of Pennsylvania, talks about her organization’s decision to give away its three-dimensional objects.

How has your organization reacted to changes in the competitive landscape?

Sebastian Ruth, Founder & Artistic Director of Community MusicWorks, discusses the need for cultural institutions – both big and small – to ask what is their role in the community and what problems they are addressing.

How has your organization reacted to changes in the competitive landscape?

Alex Nyerges, Executive Director of the Virginia Museum of Fine Arts, talks about the museum’s focus on accessibility, relevance and excitement.

How do cultural institutions become innovative organizations?

Jeff DeGraff is professor of management and organizations at the Stephen M. Ross School of Business, University of Michigan and a member of The Chief Executive Program’s New Nature of Competition faculty. In this clip he talks about the importance of diversity in innovation

What do changes in customer mindset mean for cultural organizations?

Thomas Kinnear, professor of marketing at the Ross School of Business, University of Michigan, discusses the impact of convergence on the cultural customer.

How should cultural organizations react to the significant changes in their competitive landscape?

Gordon Hewitt, an Adjunct Professor of Business Administration at the Stephen M Ross School of Business, discusses the importance of challenging your assumptions.

How can cultural leaders find opportunities within the new competitive reality?

Eduardo Vilaro, Artistic Director of Ballet Hispanico, discusses the need for leaders to also be cultural consumers.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Eduardo Vilaro, Artistic Director of Ballet Hispanico, talks about the importance of remaining true to your mission.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Abhijit Sengupta, Artistic Director and CEO of Fontana Chamber Arts, wonders whether developing new audiences is becoming more of a question of urban development.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Keith Winsten, Executive Director of the Brevard Zoo in Brevard County, Florida, discusses how increased competition helped the organization focus on relevance and redefine its mission.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Betsy Bradley, Director of the Mississippi Museum of Art, looks at many of technological advances that build upon a visual culture as a great opportunity for those in the visual arts.

How does an increased focus on community identity affect cultural organizations?

J. Mikel Ellcessor, general manager of WDET, Detroit, talks about how the inherent local nature of radio influences their work.

How do arts and culture organizations connect with their communities?

J. Mikel Ellcessor, general manager of WDET, Detroit, looks at how finding new audiences forces cultural institutions to rethink how they create their content — who is involved, what is the subject and tone.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

J. Mikel Ellcessor, general manager of WDET, Detroit, discusses the role of cultural organizations in a world where audiences see themselves as creators.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Timothy O’Leary, General Director of the Opera Theatre of Saint Louis, suggests that art is about looking forward and therefore arts organizations must be perceived as forward-looking.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.

If you were to rebuild your organization today what would it look like?

Linda Ames Key, Education Director of the Vital Theatre Company, discusses her vision for a new theater model with education as its primary focus.

What advice would you give to someone rebuilding an arts organization?

Kim Sajet, President and CEO of the Historical Society of Pennsylvania, talks about the importance…

If you were to rebuild your organization today what would it look like?

Beth Boone, Artistic & Executive Director of Miami Light Project, talks about their process of…

What advice would you give to someone starting a theater company?

Anthony Moseley, Executive and Artistic Director of Collaboraction in Chicago, discusses finding the right models…

If you were to build an arts organization today on what aspects would you focus?

Abby Marcus, General Manager of The Playwrights’ Center, talks about the importance of flexibility in arts organizations.

What are the elements of a successful visitor experience?

Patricia Mooradian, President of The Henry Ford, discusses the key elements necessary to build a great visitor experience — from resources and research to curriculum and web presence.

How can arts organizations use social media to deepen visitor experience?

Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.

How does a leader effect change in her organization?

Patricia Mooradian, President of The Henry Ford, discusses the importance of a passionate leader, a deep knowledge of the organization and a clearly communicated plan when leading an organization through change.

Creating a Customer-Centric Business

Professor Ranjay Gulati of Harvard Business School discusses how organizations can become more customer (or audience)-centric and why this is a critical time for them to do so.

How do organizations create partnerships between education and the arts?

Kenneth Fischer, President of the University Musical Society of the University of Michigan, talks about his organization’s experience working with its academic neighbor to create more engaging and meaningful performances.

How do arts organizations engage diverse communities?

Kenneth Fischer, President of the University Musical Society of the University of Michigan, discusses his experiences building understanding and partnerships with the local Arab American community.

How does a leader effect change in his organization?

Kenneth Fischer, former President of the University Musical Society of the University of Michigan, shares his experience leading change at UMS and stresses the importance of getting smart, experienced, passionate people involved and staying out of their way.

How does a leader effect change in her organization?

Julie Stapf, Director of Marketing for the Hartford Stage Company, discusses the importance of building an environment of trust and fostering a sense of ownership when leading an organization through change.

How does the prevalence of social media effect arts organizations?

Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.

How do arts organizations build a meaningful community?

Douglas McLennan, Editor of ArtsJournal, talks about arts organizations’ need to support the vital role the audience plays in “completing the act of art.”

Has the existing nonprofit model outlived its usefulness?

Douglas McLennan, Editor of ArtsJournal, discusses the changing landscape for commercial and nonprofit arts and culture organizations.

How does mapping a community’s cultural assets benefit the arts and culture field?

Ian David Moss, Research Director for Fractured Atlas, talks about the benefits of a macro view of an arts community.