Leadership Coaching Training Program


Arts and cultural leaders are navigating an increasingly complex reality, which often leaves them feeling over-stretched, under-supported and isolated. Isn’t it time they received a level of assistance their for-profit peers have enjoyed for decades?

The Leadership Coaching Training Program is a twelve month online and in-person training for experienced arts and culture leaders who wish to become coaches to the next generation of changemakers. Accredited through the International Coaching Federation, this program is designed for those passionate about inter-generational knowledge transfer or transitioning from their current leadership role to one across or outside their geography and discipline. Coaches will be placed through NAS’ extensive network to engage with leaders, founders and boards, helping them develop the innovative, nimble and inclusive mindsets they need to face our sector’s newest challenges and opportunities.


Coaching in the arts and culture field is not new, but leaders can become frustrated when coaches lack nuanced knowledge about the sector. NAS’ unique approach will connect individuals already familiar with arts and culture in a community of practice to support the field in a new, systemic way.


NAS envisions coaches turning their initial investment into a professional income stream. By working alongside some of the best names in our field, we will strengthen and diversify the arts and cultural ecosystem nationally and globally, enabling new types of leaders to change the status quo.


Designed in collaboration with NeighborWorks America, NAS will offer a parallel learning track focused on creative placemaking for those wanting to coach individuals and organizations working at the intersection of arts and community development.



a powerful proven methodology for coaching leaders, grounded in theory, research and practice from a seasoned teaching team comprising renowned master coach trainer Damian Goldvarg, Ph.D. alongside NAS faculty – designed to be flexible around your busy life, with an estimated 6-8 hours of coursework and coaching practice each week.


new leaders and change agents in navigating major change within/outside their organizations and steering them to more equitable structures.


12 days of face-to-face learning over three convenings, as well as continuous support through regular calls with faculty and mentor coaches. Also included are online sessions, books, materials, pod meetings, mentoring sessions and your own coaching sessions.


a group of 15 seasoned arts and cultural leaders, forming a community of practice and support during and after the program. These individuals are looking for the next big, meaningful challenge in their careers. After completion, you’ll have the opportunity to be selected as a NAS Coach and have access to NAS marketing and networks.


expert industry knowledge, flexible scheduling, a powerful professional network and ultimately, an International Coaching Federation credential all designed to help you reshape the cultural landscape and your career.


Coaching work may include supporting the development of new and emerging leaders; smoothing CEO transitions; onboarding new leaders; actively addressing equity; helping navigate conflict; and supporting long range strategic-planning, fundraising and change management efforts. Coaches may also work with action-oriented Board chairs and members to focus and align their work with an organizations’ leadership team. At times, they may work with foundations and organizations that support the field, or with leaders who work at the intersection of arts and culture and community change.

Key Dates

Application Deadline

SEPT 15, 2019

Selection Announced




Convening One

NOV 15-18, 2019
Los Angeles

Practice Coaching with Chief Executive Program participants

JAN – APR 2020

Online learning/calls/webinars^

JAN – MAR, 2020

Convening Two

MAR 28 – MAR 31, 2020
Los Angeles

Additional practice coaching with NAS clients^^

MAY – SEPT 2020

Convening Three and Graduation Ceremony

SEPT 10-13, 2020
Washington DC


^ Calls/webinars estimated at 20 hours total [NB doesn’t include online learning] over 3-month period
^^ Practice coaching to achieve 100 minimum paid coaching hours required for ICF certification, culminating in graduation around 2020 NAS Summit.


Leadership Coaching Training Program is an Accredited Coaching Training Program (ACTP) program which aligns participants to the International Coaching Federation accreditation process. The International Coach Federation (ICF) is the leading global organization dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals. Graduation from this program will meet the ICF’s requirements for individual coach certification for student contact learning hours, mentor coaching, and passage of an oral and written exam.
Graduates of Leadership Coaching Training Program are welcome to apply for the ICF Associate Certified Coach (ACC) Credential or the ICF Professional Certified Coach (PCC) Credential, via the ACTP application path, after completing and logging the requisite number of client hours, completing the Coach Knowledge Assessment and submitting the application fee. NAS is not responsible or involved in graduate coaches achieving this ICF certification. For more details on this certification visit:

Leadership Coaching Training Program

Informational Webinar

Want to learn more about the Leadership Coaching Training Program? Watch a recording of our recent webinar for an in-depth exploration of the 12-month coaching training process, placement through the NAS network both during and after the program, our creative placemaking learning track and more.

Leadership Coaching Training Program Webinar

Selection & Participation


Change Agent and Aspiring Coach

The ideal participant is already a change agent; a leader with 10+ years of field experience, interested in making a real difference either in their discipline, community or across the field. Preference will be given to those leaders seeking to actively work as a coach, as an anchor element or major part of their portfolio, and join an exclusive cadre of NAS coaches to impact the field.


Deep Field Understanding

As with NAS’ education programs, coaches will come from a broad and diverse mix of mission-driven, creative organizations that may include performing and visual arts, zoos, libraries, aquariums, botanical gardens, science centers, writer’s centers, historical societies, or public media. Prospective coaches will understand the nuances of working within a discipline, as a non-profit and within the creative industries. We welcome the breadth of the field across disciplines, geographies, ethnicities and races – to provide fresh perspectives across the field.


Mindset and Temperament

Successful applicants will bring a growth-mindset of openness, self-awareness, curiosity, and systems thinking. They’ll know their temperament is suited to coaching; rather than trying to solve problems, they will listen and ask great questions to support their clients in reaching the answer. Participants chosen to take part in this unique experience will be willing to work with NAS to help evolve this pilot program; to serve as coaches themselves to their clients, the field and NAS.


NAS has identified a strong desire for coaching throughout its extensive network of arts and culture leaders, organizations, foundations and supporters. We’ve heard from many leaders who, upon completion of a NAS course, wish to be supported further. In addition to providing coaching engagements during your training, NAS will work to build demand for the services of our graduated coaches.


Select coaches will have the opportunity to work through NAS, enjoying the administrative, marketing and collaborative benefits of working with an internationally-trusted supporter of cultural leadership.


Tuition for all U.S. residents is pay what you can.
Some executive coaching programs can be as high as $14,000. This program is all about investing in you and the field. NAS will spend close to this amount per participant on Leadership Coach Training Program (this includes three convenings, materials, catering, coaching, online learning and support), however we aim to ensure that our programs remain affordable.
NAS asks that you consider your annual income and responsibility levels and pay what you are able. Suggested tuition rates are:

<$30,000 annual income:$3850
$30,000-$60,000 annual income:$5,350
$61,000-$100,000 annual income:$6,950
$101,000-$150,000 annual income:$7,950
>$150,000 annual income:$8,950

Participants will not be asked to name their price until after they are accepted into the program. At that time, we will also ask that each participant pay 50% of the price named, and 50% on course completion.

Meet Dr. Goldvarg

Damian Goldvarg

Dr. Damian Goldvarg, a renowned Master Certified Coach (the highest credential available through ICF), was selected to the Leadership Coaching Training Program’s teaching team after a careful review of providers throughout the coaching field.
Learn more about why NAS was drawn to Dr. Goldvarg and how he is an excellent fit for the program.