Do you have a vision for a digitally-enabled organization? Or are you chasing a collection of tactics? At Digital Strategies, you will learn to integrate digital marketing, social media and digital program initiatives to better advance your mission and deliver organizational results. Working with your team, you will examine your current social media and digital initiatives, explore ways to set them on a stronger course and discover new ways to use digital technologies to create a deeply engaged community of patrons and donors.
In this seminar, you will explore a strategic approach for setting objectives, developing plans, creating programs and tracking results for audience-facing digital initiatives (digital marketing, social media and digital programs). Digital Strategieswill give you new tools to:
This two-day seminar engages your team in class discussions, team-based activities and case studies to help your team develop objectives, strategies and tactics for digital marketing and technology-enabled programs. Attending Digital Strategies provides an opportunity to build a common vision across departments, executives and staff — from technology superstars to novices.
Effective digital initiatives require much more than the tactical execution of today’s leading social media technologies. They require strategic direction from senior-level management and integration with the core functional areas of programming, visitor experience, development, marketing, communications and customer service. Digital Strategies is designed for teams of senior managers who may or may not be familiar with today’s latest technologies. We recommend that you consider a senior-level team of three or more for this seminar that includes: