Understanding Your Digital Culture

By     Feb 11, 2014
   

How would you describe your organization’s digital style? Are you creative experimenters, digital transformers or do you tend more towards the predictable?

Whether you are trailblazers or just entering the digital realm, digital initiatives need to have buy-in from throughout your organization. Beyond the marketing and communications team, successfully working in the digital arena requires strategic direction from senior-level management and integration with your programming, visitor experience, development, customer service and IT departments. Understanding the characteristics of your digital culture can give you insight into how these teams can successfully work together to incorporate today’s tools and help meet organizational goals.

Digital Strategies is a two-day seminar from NAS that gives your team the guidance, time and tools you need to examine your current digital initiatives, strategic objectives and culture, revealing valuable insight into the financial, human resource and structural constraints that can become roadblocks to moving new ideas forward. You’ll leave with a clear picture of how the right balance of digital programs can support your overall objectives, and what resources you'll need to help those programs thrive.

Digital Strategies takes place May 1-2 in New York City, and teams can attend on a pay-what-you-can basis. Learn more or apply by March 21!