National Arts Strategies' first seminar of 2012, Strategic Marketing, will be presented next April 12-13 in Washington, DC by leading marketing faculty Dr. John Gourville and Jill Avery.
Harvard Business School Professor of Marketing Dr. John Gourville developed the Strategic Marketing curriculum for NAS with fellow HBS professor Kash Rangan. His research focuses on consumer behavior, especially as it relates to consumer decision making around pricing and product adoption. He has investigated how the timing and framing of price influences the decision to purchase and to consume a good. He has looked at the impact of product variety on the decision to buy, and he has investigated why consumers often are reluctant to adopt seemingly attractive new products. At HBS, Dr. Gourville has taught the core marketing class, the Society and Enterprise class, Entrepreneurial Marketing, and The Marketing of Innovations. He has also participated in specialized executive education programs both within HBS and around the world. Dr. Gourville's research has appeared in the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing Research, and in Marketing Science. He holds a Ph.D. from the University of Chicago.
NAS welcomes new faculty member Jill Avery, who joins us for Strategic Marketing. Prof. Avery is an assistant professor at Simmons College where she teaches marketing management, brand management, marketing communications and consumer behavior. Prior to her academic career, Prof. Avery spent nine years in brand management, managing brands for Gillette, Braun, Samuel Adams and AT&T, and spent three years on the agency side, managing consumer promotions for Pepsi, General Foods, Bristol-Myers and Citibank. She works with non-profit organizations, including the Museum of Fine Arts, Boston, where she serves as the vice chairman of the Board of Overseers. Prof. Avery’s research focuses on brand management and customer relationship management issues. Her work has been published in the Journal of Consumer Research, Harvard Business Review and MIT Sloan Management Review. Her branding insights have been cited in Advertising Age, The Economist, The New York Times and Business Week. She holds a DBA from Harvard Business School, an MBA from the Wharton School, and a BA from the University of Pennsylvania.