Teams can now apply for the first Business of Arts and Culture seminar of 2012, Strategic Marketing, presented April 12-13 in Washington DC. At Strategic Marketing, you and your team of three to five colleagues will delve into the concepts of segmentation, targeting, positioning and marketing mix through a combination of case studies, lectures, class discussions and team exercises. You’ll learn to clearly and realistically define your organization’s unique promise to your customers, donors and stakeholders, and explore how to integrate that promise into everything you do.
At the end of this seminar, you will have built the foundation for your organization’s strategic marketing plan and be prepared to implement your ideas as a unified team. You’ll be armed with exercises to help share these concepts with staff and work to ensure your initiatives not only build customer loyalty, but also support your mission and vision. Learn more about Strategic Marketing or apply today.
Strategic Marketing is the first seminar for which we will ask teams to name their own tuition, an experimental pricing model that will continue through June 2013. Under the new pricing model, NAS will self-fund any costs not covered by participating organizations. We will also offer travel support for those from outside the Washington, DC area. More about seminar pricing »