Oregon Public Broadcasting has chosen to compete in a different way. This shift has changed the way they make decisions, allocate resources, invest in staff and even in the physical space they inhabit.
Alex Nyerges, Executive Director of the Virginia Museum of Fine Arts, talks about the museum’s focus on accessibility, relevance and excitement.
Eduardo Vilaro, Artistic Director of Ballet Hispanico, talks about the importance of remaining true to your mission.
Keith Winsten, Executive Director of the Brevard Zoo in Brevard County, Florida, discusses how increased competition helped the organization focus on relevance and redefine its mission.
J. Mikel Ellcessor, general manager of WDET, Detroit, discusses the role of cultural organizations in a world where audiences see themselves as creators.
Timothy O’Leary, General Director of the Opera Theatre of Saint Louis, suggests that art is about looking forward and therefore arts organizations must be perceived as forward-looking.
Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.
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