Oregon Public Broadcasting has chosen to compete in a different way. This shift has changed the way they make decisions, allocate resources, invest in staff and even in the physical space they inhabit.
Jennifer Bielstein, Managing Director of the Actors Theatre of Louisville, talks about new opportunities to connect with audiences and how delivering a live, interactive experience will become increasingly valuable.
Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.