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What’s the Matter with “Why the Arts Matter?” 

  What if we tried something different? (I’m not advocating that we stop lobbying congress,…

On the Value of the Arts

Why do the arts matter at all?  For some, the special characteristic of the arts…

Why the Arts Matter

In honor of Arts Advocacy Day, we at NAS wanted to pull back the curtain…

Media Logic

I’ve been doing some extra reading on social media, online marketing, and online experiences as…

Raising the Tide of Value

This post was originally part of a weeklong exploration of four major issues facing the…

Defining Our Value

The recent flurry of articles around the “failure” of the creative class to save our…

A Single Customer Promise?

There is a question we get all the time in our Strategic Marketing seminar: should…