Sources for news and information have changed with the explosion of television channels, access to the Internet, demise of newspapers, and the rise of self-produced (and distributed) content of all kinds. At Oregon Public Broadcasting, they have been watching and listening to figure out how to stay relevant. They are changing the way in which they work – both philosophically and operationally. They are becoming a storytelling organization – one that melds local and national perspectives and brings relevant, clear headed and compelling stories to all Oregonians by creating content with both perspective and a point of view. This shift has changed the way they make decisions, allocate resources, invest in staff and even in the physical space they inhabit. Walls have come down figuratively and literally. Job descriptions have been redesigned and aligned to support collaboration and creativity, and the open redefined workspace encourages a new flow of sharing and information.
Steve Bass, President and CEO of OPB, keeps staff focused on results of audience impact and moving the organization forward while encouraging them to continue to build and adapt the process of collaboration as a means to that end.
To give you a window into effecting organizational change without the “benefit” of a crisis – the dangers of focusing on process rather than results, the need for a clear response to “Why now?” and a compelling vision of what success will look like