The gents at Freakonomics point to a fascinating study - and paradox:
The irony is that as a society, we’re constantly talking about how much we value creativity. And yet, the study implies that our minds are biased against it because of the very nature of its novelty. Going forward, perhaps it’s not that we need to get better at producing creative ideas, but at learning how to accept them.
The Bias Against Creativity: Why People Desire But Reject Creative Ideas. (original study)