Outcome vs Process Oriented Thinking

By     Feb 1, 2011

Recently, I had cause to dig through some research on outcome vs process based thinking and decision making. The research is primarily in consumer behavior; however, it has a broader application. It provides another way of thinking about or classifying communication styles. And, it gives us an opportunity to examine our own thought processes and ways of communicating.

So, for those of us who are still trying to figure out why we get option stress or move quickly to decisions that appear to our staff and/or board as unexpected leaps, I offer this brief article as food for thought: http://www.acrwebsite.org/volumes/v35/naacr_vol35_87.pdf