Strategic decisions: When can you trust your gut?

By     Mar 29, 2010
   

Nobel laureate Daniel Kahneman and psychologist Gary Klein debate the power and perils of intuition. An interesting analysis of the role of intuition in decision-making. We often hear people argue that in the end, they 'go with their gut.' Or by contrast, they're 'driven by data.' Is intuition more reliable under certain conditions?

Strategic decisions: When can you trust your gut? - McKinsey Quarterly - Strategy - Strategic Thinking.