Posted July 29, 2010
Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations. Explore all Ian David Moss or Innovation interviews » Related themesaudience interaction, co-creation, community, Pro-Am Revolution, Rusty Musicians |
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From what I’ve read (and Anne Midgette’s article from the Washington Post is but one media story occasioned by the BSO project: http://www.washingtonpost.com/wp-dyn/content/article/2010/02/03/AR2010020303579.html)
the Baltimore Symphony’s Rusty Musicians project DIDN’T draw from the corpus of musicians who hadn’t played in years. The people who came forward were highly trained performers who don’t do it for a living.
A better example of a program for the truly “rusty” is the New Horizons program, which you can learn more about, here:
http://www.newhorizonsmusic.org/
Point being, any arts organization that is going to go down this road needs to know its audience, and develop programs accordingly. There is so much potential in this movement – but it’s also easy to screw up.