FACULTY

Violina Rindova, JD, Ph.D., McCombs School of Business, University of Texas-Austin


Violina Rindova is an associate professor in strategy at the McCombs School of Business, University of Texas-Austin. Her research focusing on how firms develop intangible assets and manage perceptions of value has been published in leading journals in management and strategy and has been covered by various business media including Business Week and The Economist. She is currently working on the concept of "celebrity firms" and understanding the sources of market popularity. She has taught courses in entrepreneurship and strategic management at the undergraduate, graduate, and executive levels while on the faculty of the University of Washington and University of Maryland. She holds a JD from University of Sofia, Bulgaria, MBA from Madrid Business School-University of Houston, and a Ph.D. from the Stern School of Business, New York University.