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Business of Arts and Culture™
Building Evaluation Capacity
Creative Alliances
Finance
Strategic Governance
Leading Innovation
Managing People
Strategic Marketing
Strategy

Upcoming events


STRATEGIC MARKETING

Business of Arts and Culture

Washington, DC | April 12-13, 2012

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ARTS AND CULTURAL MANAGEMENT: FROM SERVICE DESIGN TO SUCCESS

New York, NY | April 24-26, 2012

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FINANCE

Business of Arts and Culture

Minneapolis | October 11-12, 2012

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STRATEGIC GOVERNANCE

Business of Arts and Culture

Miami | November 15-16, 2012

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Strategy

The frameworks of strategic analysis are proven tools you can use to help you identify your organization's unique, sustainable strengths and form a sound strategy to achieve your mission. This rigorous approach to strategy will help you evaluate the critical features of your external environment, identify the unique value you can bring to your community, and ensure you allocate resources to the most valuable initiatives.

Faculty

 

Seminar Director


How you will benefit

One of the biggest benefits of this seminar is that it will provide your leadership team with a vocabulary to talk about who you are, what you do, and why you do it. Your team will walk away with a reinvigorated appreciation for what you do, and how you are different from every other organization. By the end of this seminar, you’ll be able to:

  • Evaluate the critical features of your organization's external environment
  • Identify the unique value your organization can bring to your community
  • Balance artistic and economic choices
  • Ensure your organization's resources are being used to support your most valuable initiatives


What to expect

This rigorous three-day seminar uses the analysis of real-life cases, class discussions and team exercises to give you both a theoretical and a practical understanding of strategy development. By the end of the seminar, your team will have completed a structured analysis of your organization that will inform your future actions. See a detailed description of the seminar sessions »

Who should attend

Strategy is designed for your top program, management, and board leadership. Seminar participants always report that the exercises are more rewarding with a team and they find it easier to implement and integrate new concepts when other key staff and board members are familiar with the frameworks. In selecting your team, it will be helpful to include:

  • Board, management, and program leaders responsible for setting your organization's direction
  • Key staff required to effectively execute strategy

What past participants have to say

“This seminar was transformational for our organization. We'd been tossing around the core concepts of our vision for a year but the NAS seminar allowed us the time and tools to solidify our ten year vision. We immediately presented the strategy  (from the final NAS presentation) to our staff and board. Everyone was completely energized and a board member enthusiastically offered to lead a fundraising campaign.  In the year since the strategy conference we raised our start-up goal of $350,000 and launched our major initiative. NAS made this all possible.”


Jocelyn Hale
Executive Director, The Loft Literary Center

 

Strategy handed us the tools to take our intrinsic value and turn it into a solid business... The truth is, we wouldn't be here if we hadn't taken the seminar. It helped me remember why I love what I do, and that percolates through everything that we do.” Read the full participant story »


David Brown
Executive Director, Spacetaker

 

This seminar is not currently scheduled for open enrollment.

 


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Pricing

Name your tuition for this seminar. Learn more »

 

Contact us

To learn more about this seminar, contact Jamey Stowell, Strategy seminar director.

 

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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.

 

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