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PROGRAMS + SERVICES

Business of Arts and Culture™
Building Evaluation Capacity
Creative Alliances
Finance
Strategic Governance
Leading Innovation
Managing People
Strategic Marketing
Strategy

Upcoming events


STRATEGIC GOVERNANCE

Boettcher Cultural
Leadership Program

INVITATION ONLY

Denver | April 8-9, 2010

Learn more »

STRATEGIC MARKETING

Business of Arts and Culture

Chicago | May 6-7, 2010

Learn more » | Apply by Mar. 12 »

CREATIVE ALLIANCES

Business of Arts and Culture

Detroit | July 22-23, 2010

Learn more » | Apply by May 21 »


See entire event schedule »

 

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Strategy

The frameworks of strategic analysis are proven tools you can use to help you identify your organization's unique, sustainable opportunities and form a sound strategy to achieve your mission. This rigorous approach to strategy will help you evaluate the critical features of your external environment, identify the unique value you can bring to your community, and ensure you allocate resources to the most valuable initiatives.

Faculty

 

Seminar Director


How you will benefit

One of the biggest benefits of this seminar is that it will provide your leadership with a vocabulary to talk about who you are, what you do, and why you do it. Your entire team will walk away with a reinvigorated appreciation for what you do, and how you are different from every other organization. By the end of this seminar, you'll be able to:

  • Evaluate the critical features of your organization's external environment
  • Identify the unique value your organization can bring to your community
  • Balance artistic and economic choices
  • Ensure your organization's resources are being used to support your most valuable initiatives


What to expect

This rigorous three-day seminar uses the analysis of real-life cases, class discussions and team exercises to give you both a theoretical and a practical understanding of strategy development. By the end of the seminar, your team will have completed a structured analysis of your organization and will have an articulated path of action. See a detailed description of the seminar sessions »

Who should attend

Strategy is designed for your top program, management, and board leadership. We strongly recommend a team of three or more people; large organizations should consider sending larger teams. Seminar participants always report that the exercises are more rewarding with a team and they find it easier to implement and integrate new concepts when other key staff and board members are familiar with the frameworks. In selecting your team, it will be helpful to include:

  • Board, management, and program leaders responsible for setting your organization's direction
  • Key staff required to effectively execute strategy

What past participants have to say

Strategy handed us the tools to take our intrinsic value and turn it into a solid business... The truth is, we wouldn’t be here if we hadn’t taken the seminar. It helped me remember why I love what I do, and that percolates through everything that we do.” Read the full participant story »


David Brown
Executive Director, Spacetaker

 

“I've never participated in anything quite this rigorous or effective, and I attend lots of workshops... This was graduate-quality education that pushed my thinking. For me, I now have a new standard that will measure what we do in our organization.” Read the full participant story »


Dorothy Ryan
Managing Director, Theatre for a New Audience

 

 

October 28-30, 2010
City TBD


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Tuition

Through the support of our national funders, all participating organizations will receive a fellowship that covers the full tuition of $1250 for a team of up to five people.
Learn more »


Travel support

For teams of three or more residing outside of the host city's metropolitan area, NAS will provide travel support of up to $600/person.

Travel assistance is reimbursed against actual expenses and can be used for train or air transportation; hotel; rental car; gas, tolls and parking and taxis. 


Contact us

To learn more about this seminar, contact Jamey Stowell, Strategy seminar director.

 

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