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Executive Program in Arts & Culture Strategy

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The Chief Executive Program

University of Michigan
Ross School of Business

May 3-7, 2015
Ann Arbor, MI
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The frameworks of strategic analysis are proven tools you can use to help you identify your organization's unique, sustainable strengths and form a sound strategy to achieve your mission. This rigorous approach to strategy will help you evaluate the critical features of your external environment, identify the unique value you can bring to your community, and ensure you allocate resources to the most valuable initiatives.



Seminar Director

How you will benefit

One of the biggest benefits of this seminar is that it will provide your leadership team with a vocabulary to talk about who you are, what you do, and why you do it. Your team will walk away with a reinvigorated appreciation for what you do, and how you are different from every other organization. By the end of this seminar, you’ll be able to:

  • Evaluate the critical features of your organization's external environment
  • Identify the unique value your organization can bring to your community
  • Balance artistic and economic choices
  • Ensure your organization's resources are being used to support your most valuable initiatives

What to expect

This rigorous three-day seminar uses the analysis of real-life cases, class discussions and team exercises to give you both a theoretical and a practical understanding of strategy development. By the end of the seminar, your team will have completed a structured analysis of your organization that will inform your future actions. See a detailed description of the seminar sessions »

Who should attend

Strategy is designed for your top program, management, and board leadership. Seminar participants always report that the exercises are more rewarding with a team and they find it easier to implement and integrate new concepts when other key staff and board members are familiar with the frameworks. In selecting your team, it will be helpful to include:

  • Board, management, and program leaders responsible for setting your organization's direction
  • Key staff required to effectively execute strategy

What past participants have to say

The Loft Literary Center's Executive Director, Jocelyn Hale, shares how attending Strategy helped her organization solidify their vision and engage staff around a new venture.



Strategy handed us the tools to take our intrinsic value and turn it into a solid business... The truth is, we wouldn't be here if we hadn't taken the seminar. It helped me remember why I love what I do, and that percolates through everything that we do.” Read the full participant story »

David Brown
Executive Director, Spacetaker


This seminar is not currently scheduled for open enrollment.


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Travel Support

Travel support is available for this seminar. Learn more »

Contact us

To learn more about this seminar, contact Fielding Grasty.


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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.


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