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Business of Arts and Culture™
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Arts & Culture Strategy
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Join colleagues around the world to develop your leadership skills and cultivate your knowledge of the field. Learn at your own pace, for free. Enroll today »

Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.



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Leading Innovation

One of the toughest challenges, in any type of organization, is getting traction for a new idea. It can be a struggle to win over staff, peers, managers and board members, and powerful new ideas often get stuck in place. This is especially true in the cultural sector, where there is little time and even less money for experimentation and risks. To keep realizing their goals, arts and cultural leaders need to create an environment where new management and program ideas can effectively be created, shared, evaluated and the best ones successfully put to work.



Seminar Director

How you will benefit

Leading Innovation will teach your team how to make an "innovation strategy" a fundamental component of your organization's overall strategy. In this seminar you will learn to:

  • Analyze constraints on innovation in your organization, foresee obstacles and opportunities, and develop a shared vision
  • Develop a process to manage the demands of multiple stakeholders, shifting priorities and the uncertainty inherent in new initiatives
  • Create a culture for innovation and risk-taking that generates new perspectives and challenges existing practice
  • Create a strong customer focus within your organization that anticipates customer needs

What to expect

This highly interactive two-day working session will engage your team through a series of class discussion and team exercises. The faculty will guide you through the innovation process, helping your team use the frameworks explored in the class to generate, select and plan the implementation of an innovative solution to a challenge your organization faces. See a detailed description of the seminar sessions »

Who should attend

Leading Innovation is designed for top program, management and board leadership. We strongly recommend a team of three or more people; large organizations should consider sending larger teams. In selecting your team, it will be helpful to include:

  • Key board, administrative and program staff you see as either potential change agents or possible barriers to change
  • Influential representatives of key stakeholder groups (for example, orchestras have brought musicians)

What past participants have to say

“Dave Owens is brilliant, really remarkable... It was renewing and inspiring for my staff and board to go through the experience for themselves... The case studies included corporate environments, and the way the discussion was structured made these cases relevant and incredibly applicable. The curriculum respected our industry.Ē Read the full participant story »

Laura Penn
Former Managing Director, INTIMAN
Executive Director, The Society of Stage Directors and Choreographers


Maria Hannon, Director of Human Resources at Denver Museum of Nature and Science, discusses how attending Leading Innovation gave her staff a shared language and framework that has helped the organization move forward.



This seminar is not currently scheduled for open enrollment.

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Travel Support

Travel support is available for this seminar. Learn more »

Contact us
To learn more about this seminar, please contact Fielding Grasty.

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