nas logo


Business of Arts and Culture™
Seminar Descriptions
Event Schedule
Selection Criteria
Participant Expectations


Arts & Culture Strategy
on Coursera »

Join colleagues around the world to develop your leadership skills and cultivate your knowledge of the field. Learn at your own pace, for free. Enroll today »

Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.




NAS Team Seminars

Arts and cultural leaders have little time to spare – to deserve attention a seminar has to be a lot more than just another seminar. Our world-class faculty create a highly interactive exchange using case studies from the arts and other sectors. Covering a diverse range of topics that address some of the most pressing issues organizations face, our team seminars help leaders and organizations build critical capabilities and find new solutions. The opportunity to participate as a team helps you create a shared vision and pave the way for change in your organizations.


Building Evaluation Capacity

Building Evaluation Capacity is a two-day seminar that helps you rethink the meaning of evaluation. The seminar introduces a strategic framework for designing evaluation to meet your unique needs. You will learn how evaluation helps you predict and meet future challenges, integrate ideas from across your organization, and improve relationships with key stakeholders. Learn more »

Digital Strategies

Digital Strategies is a two-day seminar in which you will explore an integrated approach to digital marketing, social media and digital program initiatives that will help you better advance your mission and deliver business results. Learn more »

Extending Your Reach

Extending Your Reach is a two-day seminar that helps you better understand how alliances can amplify your organizational strategy. You will leave this seminar prepared to lead a portfolio of strategic partners and engage in alliances that will help you achieve your vision. Learn more »


Finance examines financial strategy and its role in sustainability and maintaining public trust. The seminar explores revenue-mix decisions, resource allocation, efficiency in financial decision-making, and managing a balance sheet for long-term sustainability. Learn more »

Leading Innovation

Leading Innovation is a two-day seminar in which you work with your team to clearly define innovation and its role for your organization, to examine the environment for new approaches in your organization, and to develop specific insights that you can use to integrate innovation into your overall strategy. Learn more »

Managing People

Managing People is a two-day seminar that explores how strategically aligned organizational design and human resource practices can strengthen competitive positioning, differentiation and mission achievement. Learn more »

Strategic Governance

Strategic Governance is a two-day seminar where you learn to organize relationships among senior staff and board leadership to create better decisions and, in turn, more effective governance. You will use an advanced evaluation instrument to understand governance in your organization. Learn more »

Strategic Marketing

Strategic Marketing is a two-day seminar in which you explore systematic approaches for understanding customers, planning marketing strategies, and creating value for your community. Team exercises with your senior leadership, board members, and marketing staff help you identify new opportunities and set a solid foundation for gaining and keeping audiences and visitors. Learn more »


Strategy is a three-day seminar that teaches the critical frameworks of strategic analysis and how to effectively integrate your mission and your strategy. You learn to rigorously evaluate your external environment and identify your organization's unique advantages. Learn more »


Copyright © 2015 National Arts Strategies

Terms of Use for Online Services | Privacy Policy | Copyright Policy | Community Guidelines