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Business of Arts and Culture™
Building Evaluation Capacity
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Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.



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Building Evaluation Capacity

Arts and cultural leaders are always looking for the best ways to accomplish program objectives, understand the experiences of different stakeholders, and identify key indicators of success. Evaluation offers a set of tools and processes for asking and answering these critical questions. It also helps you demonstrate your success and provide critical and timely information to funders and other key stakeholders.


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How you will benefit

Building Evaluation Capacity introduces a strategic framework for designing evaluation to meet your unique needs. You learn how evaluation helps you predict and meet future challenges, integrate ideas from across your organization, and improve relationships with key stakeholders. By the end of the seminar, you will be able to:

  • Identify critical evaluative questions for your organization
  • Design and conduct evaluation in practical, creative ways
  • Use results effectively within your organization and with funders
  • Understand how findings can be used for decision-making and action

What to expect

This two-day seminar includes a variety of interactive exercises and class discussions. The faculty will guide your team through a series of activities that will help you rethink your organization's current evaluation practices and develop a plan to improve how your measure your success. See a detailed description of the seminar sessions »

Who should attend

Creating and implementing an evaluation strategy requires senior-level leadership, and expertise from across an arts or cultural organization. We strongly recommend a team of three or more people; large organizations should consider sending larger teams. In selecting your team, it will be helpful to include:

  • Your senior-level program and management leadership
  • Senior-level development, outreach, marketing, and program staff who are close to stakeholder experiences, interests, and concerns
  • Staff currently involved with evaluation efforts

Board members are welcome, but are not required for this seminar, given its focus on internal processes. We recommend that board members only attend if invited by staff leadership, and if they are currently involved in internal decisions on evaluation.

What past participants have to say

"What sets the NAS experience apart is that you get the staff and trustee leadership in one room, with very smart professional facilitation, addressing the same strategic issues. It hugely improves your direction, focus, and collective thinking, and perhaps most important, forges working and personal bonds in many directions. This was the priceless takeaway for us. It has changed the way the Walters thinks and does business."

Gary Vikan
Director, The Walters Art Museum



"The NAS seminars gave me tools and techniques, but probably more important, they gave me a vocabulary and a frame of reference that I could share [with staff and trustees]. As a result, we could plan better together."

Sheila Grinell
Former President and CEO, Arizona Science Center


This seminar is not currently scheduled for open enrollment.

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Travel Support

Travel support is available for this seminar. Learn more »

Contact us

To learn more about this seminar, contact Fielding Grasty.


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