Arts and cultural leaders are always looking for the best ways to accomplish program objectives,
understand the experiences of different stakeholders, and identify key indicators of success. Evaluation
offers a set of tools and processes for asking and answering these critical questions. It also helps
you demonstrate your success and provide critical and timely information to funders and other key
stakeholders.
Faculty
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FSG Social Impact Advisors
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Annabel Jackson Associates
Seminar Director
How you will benefit
Building Evaluation Capacity introduces a strategic
framework for designing evaluation to meet your unique needs. You learn how
evaluation helps you predict and meet future challenges, integrate ideas from across your organization,
and improve relationships with key stakeholders. By the end of the seminar, you will be able to:
- Identify critical evaluative questions for your organization
- Design and conduct evaluation in practical, creative ways
- Use results effectively within your organization and with funders
- Understand how findings can be used for decision-making and action
What to expect
This two-day seminar includes a variety of interactive exercises and class
discussions. The faculty will guide
your team through a series of activities that will help you rethink your organization's current
evaluation practices and develop a plan to improve how your measure your success. See
a detailed description of the seminar sessions »
Who should attend
Creating and implementing an evaluation strategy requires senior-level leadership, and expertise
from across an arts or cultural organization. We strongly recommend a team of three or more people;
large organizations should consider sending larger teams. In selecting your team, it will be
helpful to include:
- Your senior-level program and management leadership
- Senior-level development, outreach, marketing, and program staff who are close to
stakeholder experiences, interests, and concerns
- Staff currently involved with evaluation efforts
Board members are welcome, but are not required for this seminar, given its focus on
internal processes. We recommend that board members only attend if invited by staff leadership,
and if they are currently involved in internal decisions on evaluation.
What past participants have to say
"What sets the NAS experience apart is that you
get the staff and trustee leadership in one room, with very smart professional
facilitation, addressing the same strategic issues. It hugely improves your
direction, focus, and collective thinking, and perhaps most important, forges
working and personal bonds in many directions. This was the priceless takeaway
for us. It has changed the way the Walters thinks and does business."
Gary Vikan
Director, The Walters Art Museum
"The NAS seminars gave me tools and techniques, but probably more important, they gave me a vocabulary and a frame of reference that I could share [with staff and trustees]. As a result, we could plan better together."
Sheila Grinell
Former President and CEO, Arizona Science Center
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This seminar is not currently scheduled for
open enrollment.
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Name your tuition for this seminar. Learn more »
To learn more about this seminar, contact Gail Crider, Building Evaluation Capacity seminar director.
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