Through an in-depth class discussion of an organizational case study, you identify core
concepts of strategy and competitive advantage.
Session 2: Analyzing the External Environment
The faculty facilitates a case discussion in which
you explore a framework for systematic examination
of competition, markets, and resources to identify
opportunities in your environment.
Session 3: Responding to Increasing Competition
In continued examination of the external environment for arts and cultural organizations, you
explore how to recognize and respond to increased competition.
Session 4: Applying the Core Concepts
Working with your team from your organization, you apply these new concepts to a familiar
organization, using new tools to analyze a seemingly well-known situation.
Day Two
Session 1: Understanding Stakeholders
A variety of stakeholders are essential players in the formation and the realization of a
strategy. In this session, you explore the relationship between mission, clients, donors,
board, and staff.
Session 2: Integrating Artistic and Economic Choices
You explore the strategic tensions that can exist between programmatic and economic goals,
and how to effectively manage those tensions.
Session 3: Applying the Complete Strategy Framework
In a continuation of the exercise from the end of day one, you apply the additional strategic
concepts discussed during the second day.
Session 4: Developing Your Organizational Strategy
You work with your organizational team to apply the
strategy framework to your organization in a structured,
team-based exercise. The faculty provides feedback
to help you refine your thinking.
Day Three
Session 1: Putting it All Together
Through an in-depth discussion of an organizational case study, you work with the class
to apply, test, and reflect on all of the strategic concepts covered in the first two days
of the seminar.
Session 2: Your Organizational Strategy
Most of this day of the seminar is spent working with your team to apply the strategic concepts
to your own organization. These facilitated exercises result in a structured analysis and
path of action for your organization.
