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PROGRAMS + SERVICES

Business of Arts and Culture™
Seminar Descriptions
Event Schedule
Pricing
Selection Criteria
Participant Expectations
Travel Support
Funders + Partners

Upcoming events


STRATEGIC MARKETING

Business of Arts and Culture

Washington, DC | April 12-13, 2012

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ARTS AND CULTURAL MANAGEMENT: FROM SERVICE DESIGN TO SUCCESS

New York, NY | April 24-26, 2012

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FINANCE

Business of Arts and Culture

Minneapolis | October 11-12, 2012

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STRATEGIC GOVERNANCE

Business of Arts and Culture

Miami | November 15-16, 2012

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Strategy

Seminar sessions

Strategy is a three-day seminar.

Day One

  • Session 1: Core Strategy Concepts

    Through an in-depth class discussion of an organizational case study, you identify core concepts of strategy and competitive advantage.
  • Session 2: Analyzing the External Environment

    The faculty facilitates a case discussion in which you explore a framework for systematic examination of competition, markets, and resources to identify opportunities in your environment.
  • Session 3: Applying the Core Concepts

    Working with your team from your organization, you apply these new concepts to a familiar organization, using new tools to analyze a seemingly well-known situation.

Day Two

  • Session 1: Resources as a Basis of Competitive Advantage

    You will engage in a case discussion as you explore the critical role an organization’s resource and capabilities play in creating and maintaining competitive advantage.
  • Session 2: Integrating Mission and Strategy

    Understanding an organization's stakeholders is critical to linking mission and strategy.  In this session, you'll discuss the alignment of mission and vision with the strategic positioning for key stakeholders. 
  • Session 3: Developing Your Organizational Strategy

    You work with your organizational team to apply the strategy framework to your organization in a structured, team-based exercise. The faculty provides feedback to help you refine your thinking.

Day Three

  • Session 1: Putting it All Together

    Through an in-depth discussion of an organizational case study, you work with the class to apply, test, and reflect on all of the strategic concepts covered in the first two days of the seminar.
  • Session 2: Your Organizational Strategy

    Most of this day of the seminar is spent working with your team to apply the strategic concepts to your own organization. These facilitated exercises result in a structured analysis and path of action for your organization.
  • Session 3: Integration

    We review the core concepts from the seminar, discuss a culminating case, and answer questions about implementation.

 

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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.

 

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