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Business of Arts and Culture™
Building Evaluation Capacity
Digital Strategies
Extending Your Reach
Strategic Governance
Leading Innovation
Managing People
Strategic Marketing


Arts & Culture Strategy
on Coursera »

Join colleagues around the world to develop your leadership skills and cultivate your knowledge of the field. Learn at your own pace, for free. Enroll today »

Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.



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Managing People

Seminar sessions

Managing People is a two-day seminar.

Day One

  • Session 1: Aligning People and Strategy

    Through an in-depth class discussion of a case study, you begin to explore how an organization achieves competitive advantage through its people.
  • Session 2: Understanding Your Organization

    In this session, you and your team work together to surface the systems, practices and policies that make up your organizations' culture and work routines.
  • Session 3: A Framework for Alignment

    Using a second case study, you explore the opportunities and the limits for achieving competitive advantage through people, and develop a clear framework for strategic decision-making.
  • Session 4: Applying the Alignment Framework

    You and your team work together to apply the alignment framework to your own organization, using faculty and class feedback to refine your own understanding of your organization.

Day Two

  • Session 1: Extending the Alignment Framework

    You begin the second day with a case discussion, and explore how choices about organizational models, policies, and leadership impact innovation and sustainability.
  • Session 2: Applying the Complete Framework

    You continue your team exercise from the end of the first day, applying additional strategic human resources concepts from the previous session.
  • Session 3: Leadership and HR Practices

    This session focuses on the role of the leader in designing and implementing an effective human resource-management system. The discussion brings to light practical insights regarding leadership and managing change.
  • Session 4: Organizational Commitment

    Completing the picture for the two-day seminar, you explore individual motivations for working in different types of environments, and consider the challenges when an arts organization is faced with a significant strategic shift.

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