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Business of Arts and Culture™
Building Evaluation Capacity
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STRATEGIC MARKETING

Business of Arts and Culture

Washington, DC | April 12-13, 2012

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ARTS AND CULTURAL MANAGEMENT: FROM SERVICE DESIGN TO SUCCESS

New York, NY | April 24-26, 2012

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FINANCE

Business of Arts and Culture

Minneapolis | October 11-12, 2012

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STRATEGIC GOVERNANCE

Business of Arts and Culture

Miami | November 15-16, 2012

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Building Evaluation Capacity

Seminar sessions

Building Evaluation Capacity is a two-day seminar.

Day One

  • Session 1: The Goals of Evaluation

    Through interactive exercises, you explore your organizational goals and those of your colleagues, and discuss the contribution that evaluation can make to achieving those goals.
  • Session 2: Systematic Evaluation

    In this session, you work to define evaluation, and explore the reasons why evaluation is often neglected. The faculty introduces a framework for systematic evaluation that meets the unique needs of arts and cultural organizations.
  • Session 3: Organizational Learning and Evaluation

    You dig further into the logic of evaluation, and explore the connection between evaluation and a learning organization. Discussion and team-based exercises help you identify your critical evaluative questions.
  • Session 4: Defining an Evaluation Plan

    Building on the earlier sessions, you define an overall process for highly effective evaluation, and outline your own evaluation plan.

Day Two

  • Session 1: Focusing an Evaluation

    The faculty leads a class discussion that digs deeply into the political nature of evaluation in recent years. You then use this context to focus your own evaluation efforts on a clear purpose and set of stakeholders.
  • Session 2: Designing and Implementing an Evaluation

    You discuss and evaluate data collection methods, with additional exploration of how to design effective surveys (given how often surveys are used in the arts and culture sector).
  • Session 3: Survey Design, Data Collection, and Analysis

    The discussion of survey designs continues in this session. A lecture and team-based activities are used to explore data-analysis approaches.
  • Session 4: Reporting Evaluation Findings

    Effective evaluation helps create a learning organization and helps strengthen relationships with stakeholders. You wrap up this two-day seminar by exploring various communicating and reporting strategies, and develop a reporting plan for your organization's evaluation.

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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.

 

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