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FINANCE

Business of Arts and Culture

Minneapolis | October 11-12, 2012

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SALZBURG GLOBAL FORUM FOR YOUNG CULTURAL LEADERS

Salzburg Global Seminar

Salzburg, Austria | October 27 - November 1, 2012

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STRATEGIC GOVERNANCE

Business of Arts and Culture

Miami | November 15-16, 2012

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Talk with an Expert:
Balancing Program Choices and Reputation

Featured Expert
Steve Hoeffler. Photo copyright Vanderbilt University.

Dr. Steve Hoeffler


Steve Hoeffler is an assistant professor of marketing at Vanderbilt University Owen School of Management. He is an expert in consumer products marketing, brand management and consumer behavior, and teaches marketing management. Learn more about Professor Hoeffler »

 

PRESENTED JUNE 24, 2009

The economy is forcing many arts and culture organizations to change the number and types of programs they offer. But how will audiences, donors or other important stakeholders respond to these choices? Is there a way to strengthen an organization’s brand even while these necessary changes are being made? In this online, small group discussion NAS and Professor Steve Hoeffler explored participant questions on how to reinforce their brand while making program changes.

Steve Hoeffler is an associate professor of marketing at Vanderbilt University Owen School of Management and a noted researcher on brand management and consumer behavior. Professor Hoeffler kicked off the discussion by sharing a structured approach to understand how programming choices relate to an organization’s reputation. Participants spent the rest of the hour discussing their questions.

About Talk with an Expert

Talk with an Expert is an online videoconference that enables you to get immediate answers to your critical questions. Participation will be limited to a small group – only 12 organizations – to allow for the highest level of interaction. Video and audio, text chat and other features ensure a robust two-way discussion. If you have a webcam or microphone, we’ll link you in directly so you can be seen and heard as well.

Upcoming Talk with an Expert events »

 

 

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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.

 

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