Talk with an Expert:
Balancing Program Choices and Reputation
Featured Expert
Dr. Steve Hoeffler
Steve
Hoeffler is an assistant professor of marketing
at Vanderbilt University Owen School of Management. He is an expert in consumer products marketing, brand management and consumer behavior, and teaches marketing management. Learn more about Professor Hoeffler »
PRESENTED JUNE 24, 2009
The economy is forcing many arts
and culture organizations to change the number
and types of programs they offer. But how will
audiences, donors or other important stakeholders
respond to these choices? Is there a way to
strengthen an organization’s brand even
while these necessary changes are being made? In this online, small group discussion NAS and Professor Steve
Hoeffler explored participant questions on how to reinforce
their brand while making program changes.
Steve Hoeffler is an associate professor of
marketing at Vanderbilt University Owen School
of Management and a noted researcher on brand
management and consumer behavior. Professor
Hoeffler kicked off the discussion by sharing
a structured approach to understand how
programming choices relate to an
organization’s reputation. Participants
spent the rest of the hour discussing their questions.
About Talk with an Expert
Talk with an Expert is an online videoconference that enables you to get immediate answers to your critical questions. Participation will be limited to a small group – only 12 organizations – to allow for the highest level of interaction. Video and audio, text chat and other features ensure a robust two-way discussion. If you have a webcam or microphone, we’ll link you in directly so you can be seen and heard as well.
