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The United States Consulate São Paulo, Public Affairs Section, in collaboration with Serviço Social do Comércio (SESC) - São Paulo, engaged NAS to present a Cultural Leadership Convening for senior cultural leaders from around Brazil in November 2014. The program focused on strategy and strategic innovation and was led by NAS faculty Dr. Violina Rindova and Dr. Robert Wiltbank. They also led a half-day session for emerging leaders from across Brazil. Approximately 110 leaders participated. Both groups were selected by SESC – São Paulo and the United States Consulate São Paulo with support from NAS.

NAS led a session with a group of Brazilian emerging leaders, discussing similarities and differences in current trends affecting the Brazilian and US cultural sectors.