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Business of Arts and Culture™
Seminar Descriptions
Event Schedule
Selection Criteria
Participant Expectations


Arts & Culture Strategy
on Coursera »

Join colleagues around the world to develop your leadership skills and cultivate your knowledge of the field. Learn at your own pace, for free. Enroll today »

Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.



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The Business of Arts and Culture™
Application Process and Selection Criteria

Application Process

Acceptance to attend Business of Arts and Culture seminars is based on a competitive application process that respects your time and commitments. All applications will be reviewed after the deadline.  Accepted teams are required to confirm their team’s commitment to participate within two business days of receiving the offer. View our expectations for participants »

Selection Criteria

The Business of Arts and Culture program serves institutions with complex management challenges and structures. Finding solutions and implementing change gets exponentially more complicated as an organization grows. Each seminar is designed for organizations with full time staff of six or more people, where leaders must coordinate solutions across multiple departments, perspectives, and internal and external stakeholders. In selecting seminar participants, priority will be given to organizations that fit this profile and teams that have clear goals for their participation.

Given the limited number of seats available at each event, seminar applications are open only to producing, presenting, education, collections and other organizations delivering arts and cultural content and activities. Consulting organizations are not eligible to attend Business of Arts and Culture seminars. If you have questions about your organization’s eligibility, please contact us.


During the application process, you will be given the option to specify the tuition amount your organization would like to pay to attend the seminar. If you do not wish to name your tuition at the time of your application, you will be asked to name your price upon acceptance to the seminar. Once your team is accepted, you will be invoiced and may pay by credit card or check. Your payment will be due within 30 days of confirming your teamís attendance.

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