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Posted December 21, 2011

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Thomas Kinnear, Ph.D. is the Eugene Applebaum Professor of Entrepreneurial Studies and professor of marketing at the Stephen M. Ross School of Business, University of Michigan. He is also a member of The Chief Executive Program New Nature of Competition faculty. In this clip he discusses the impact of convergence on the cultural customer.

What do changes in customer mindset mean for cultural organizations?, 3.0 out of 5 based on 1 rating

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  • Anonymous

    I was disappointed that Prof. Kinnear did not put forth some ideas or strategies for dealing with the impact of convergence on the cultural customer.  Instead, he gave us an academic reiteration of the factors causing the impact.  I believe most cultural organizations have been aware of these challenges for at least a decade;  it is the solutions that still plague them.