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News + Updates: Strategic Marketing

Strategic Marketing Participants Selected

Twelve teams from around the country have been selected from a competitive pool of applicants to participate in Strategic Marketing this spring in Washington, DC. They represent a broad mix of disciplines and budget sizes, and bring a diverse mix of voices and experience to the class. We look forward to working with these teams in April.

The Strategic Marketing participants are:

Actors Theatre of Louisville
Kory Kelly, Director of Marketing & Communications
Josef Krebs, Director of Development
Zan Sawyer-Dailey, Associate Director

Alternate ROOTS
Sage Crump, Board President
Keryl McCord, Resource Development Director
Nick Szuberla, Board Member
Carlton Turner, Executive Director
Shannon Turner, Manager of Programs and Services

Center for Community Arts Partnerships at Columbia College Chicago
David Flatley, Executive Director
Joe Hulbert, Marketing & Development Associate
JeeYeun Lee, Development and Communications Director
Paul Teruel, Director of Community Partnerships
Joanne Vena, Director of School Partnerships

Frank Lloyd Wright Foundation
Jeffrey Grip, Board Chair
Anne Kreamer, Board Member
Sean Malone, President & CEO
Lisa Murphy, Chief Operating Officer

Hillwood Estate, Museum & Gardens
Alison Cassels, Manager of Corporate Relations
Angie Dodson, Chief Operating Officer
Audra Kelly, Head of Interpretation
Lynn Rossotti, Director of Marketing and Communications

Minneapolis Institute of Arts
Eric Bruce, Head of Visitor Experience
Mary Jane Drews, Director of External Affairs
Kristin Prestegaard, Director of Marketing and Communications

Montgomery Community Media
Eric Eggleton, Director of Content
Nancy Poole, Member, Board of Directors
Merlyn Reineke, Executive Director
Anthony Spearman-Leach, Director of Development & Communications
Elizabeth Suarez, Member, Board of Directors

Museum of Science and Industry, Chicago
Maureen Chen, Director of Marketing
Rob Gallas, Vice President of Marketing, CMO
Jackie Grimes, Marketing Manager
Filomena Napolitano, Marketing Coordinator

Segerstrom Center for the Arts
Todd Bentjen, Vice President, Marketing and Communications
Terrence Dwyer, President
Brian Finck, Chief Financial Officer
Tanya Lieber, Vice President, Development
Talena Mara, Vice President, Education

Synetic Theater
Yulia Kriskovets, Chief Operating Officer
Meg Maxwell, Director of Education and Family Programs
Sharon McClintic, Marketing Associate

Town Hall Seattle
Anthony Detrano, Director of Communications and Marketing
Wier Harman, Executive Director
Laura Hopkins, Director of Development
Susan Trapnell, Board President

Woolly Mammoth Theatre Company
Sarah Dovere, Director of Development
Deeksha Gaur, Director of Marketing and Public Relations
Jeffrey Herrmann, Managing Director
Jocelyn Prince, Connectivity Director

 

Apply for Strategic Marketing by January 20

The deadline to apply for the first Business of Arts and Cultural seminar of 2012 is next Friday, January 20. Strategic Marketing, presented April 12-13 in Washington, DC, will help you discover how you can capture and retain the audiences you’ve chosen to serve. Using a curriculum developed in partnership with Harvard Business School, you’ll develop the foundation for your organization’s strategic marketing plan and return home with a renewed focus on how to advance your mission by creating value for your stakeholders.

Karl Androes, Executive Director of Reading in Motion, discusses how his team used the tools and processes presented at Strategic Marketing to effectively position the organization and reach multiple segments.

We’re happy to speak with you about the seminar curriculum and your proposed team to help determine how you can make the most of this opportunity. Learn more about Strategic Marketing or apply by Friday, January 20 »

 

 

Are you marketing or are you Marketing?

The role of marketing within a company is constantly evolving. For example, consider the American Association of Marketing’s definition of marketing from 1985:

[Marketing is] the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

Now compare that with the Association’s revised definition from 2007:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.[i]

Not only does the definition shift from the more tactical to the strategic, but its scope also broadens. In effect, AMA now defines marketing in terms of the “Big M.”

What is Big M Marketing? It is about creating value for those you’ve chosen to serve. It is about integrating the marketing perspective into senior-level decisions with a goal of capturing enough value to sustain your organization and continue to serve those parties. It is about defining your promise and how you will deliver on that promise. (more…)

 

Leading Marketing Faculty present Strategic Marketing Seminar

National Arts Strategies’ first seminar of 2012, Strategic Marketing, will be presented next April 12-13 in Washington, DC by leading marketing faculty Dr. John Gourville and Jill Avery.

(more…)

 

Apply Now for Strategic Marketing in 2012

Teams can now apply for the first Business of Arts and Culture seminar of 2012, Strategic Marketing, presented April 12-13 in Washington DC. At Strategic Marketing, you and your team of three to five colleagues will delve into the concepts of segmentation, targeting, positioning and marketing mix through a combination of case studies, lectures, class discussions and team exercises. You’ll learn to clearly and realistically define your organization’s unique promise to your customers, donors and stakeholders, and explore how to integrate that promise into everything you do.

At the end of this seminar, you will have built the foundation for your organization’s strategic marketing plan and be prepared to implement your ideas as a unified team. You’ll be armed with exercises to help share these concepts with staff and work to ensure your initiatives not only build customer loyalty, but also support your mission and vision. Learn more about Strategic Marketing or apply today.

Strategic Marketing is the first seminar for which we will ask teams to name their own tuition, an experimental pricing model that will continue through June 2013. Under the new pricing model, NAS will self-fund any costs not covered by participating organizations. We will also offer travel support for those from outside the Washington, DC area. More about seminar pricing »

 

Strategic Marketing fellowship recipients announced

Sixteen teams will be attending Strategic Marketing in Chicago May 6-7 with a 2010 Organization Fellowship. All fellowship recipients were selected through a competitive application process and will attend the seminar at no cost. In addition to the $1250 fellowship covering the full-tuition for the seminar, participants from outside the Chicago metropolitan area will also receive up to $600 per person to help offset the travel and lodging costs. Fellowship recipients include: (more…)

 

Strategic Marketing deadline is this Friday

This Friday, March 12, is the deadline to apply for the NAS Strategic Marketing seminar on May 6-7 in Chicago. Don’t miss this opportunity to have your team work with two Harvard Business School professors as you craft a strategy to attract and keep your organization’s key stakeholders. Apply now »

All participating teams will receive a 2010 Organization Fellowship covering the full $1250 tuition. Teams from outside the Chicago metropolitan area will also receive up to $600 per person to help with the costs of travel and lodging. A simple application process will be used to ensure there is a diverse mix of organizations in the classroom.

Learn more about the 2010 Organization Fellowship »
Learn more about the Strategic Marketing seminar »