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News + Updates: Washington DC Theme

Strategic Marketing Participants Selected

Twelve teams from around the country have been selected from a competitive pool of applicants to participate in Strategic Marketing this spring in Washington, DC. They represent a broad mix of disciplines and budget sizes, and bring a diverse mix of voices and experience to the class. We look forward to working with these teams in April.

The Strategic Marketing participants are:

Actors Theatre of Louisville
Kory Kelly, Director of Marketing & Communications
Josef Krebs, Director of Development
Zan Sawyer-Dailey, Associate Director

Alternate ROOTS
Sage Crump, Board President
Keryl McCord, Resource Development Director
Nick Szuberla, Board Member
Carlton Turner, Executive Director
Shannon Turner, Manager of Programs and Services

Center for Community Arts Partnerships at Columbia College Chicago
David Flatley, Executive Director
Joe Hulbert, Marketing & Development Associate
JeeYeun Lee, Development and Communications Director
Paul Teruel, Director of Community Partnerships
Joanne Vena, Director of School Partnerships

Frank Lloyd Wright Foundation
Jeffrey Grip, Board Chair
Anne Kreamer, Board Member
Sean Malone, President & CEO
Lisa Murphy, Chief Operating Officer

Hillwood Estate, Museum & Gardens
Alison Cassels, Manager of Corporate Relations
Angie Dodson, Chief Operating Officer
Audra Kelly, Head of Interpretation
Lynn Rossotti, Director of Marketing and Communications

Minneapolis Institute of Arts
Eric Bruce, Head of Visitor Experience
Mary Jane Drews, Director of External Affairs
Kristin Prestegaard, Director of Marketing and Communications

Montgomery Community Media
Eric Eggleton, Director of Content
Nancy Poole, Member, Board of Directors
Merlyn Reineke, Executive Director
Anthony Spearman-Leach, Director of Development & Communications
Elizabeth Suarez, Member, Board of Directors

Museum of Science and Industry, Chicago
Maureen Chen, Director of Marketing
Rob Gallas, Vice President of Marketing, CMO
Jackie Grimes, Marketing Manager
Filomena Napolitano, Marketing Coordinator

Segerstrom Center for the Arts
Todd Bentjen, Vice President, Marketing and Communications
Terrence Dwyer, President
Brian Finck, Chief Financial Officer
Tanya Lieber, Vice President, Development
Talena Mara, Vice President, Education

Synetic Theater
Yulia Kriskovets, Chief Operating Officer
Meg Maxwell, Director of Education and Family Programs
Sharon McClintic, Marketing Associate

Town Hall Seattle
Anthony Detrano, Director of Communications and Marketing
Wier Harman, Executive Director
Laura Hopkins, Director of Development
Susan Trapnell, Board President

Woolly Mammoth Theatre Company
Sarah Dovere, Director of Development
Deeksha Gaur, Director of Marketing and Public Relations
Jeffrey Herrmann, Managing Director
Jocelyn Prince, Connectivity Director


Apply for Strategic Marketing by January 20

The deadline to apply for the first Business of Arts and Cultural seminar of 2012 is next Friday, January 20. Strategic Marketing, presented April 12-13 in Washington, DC, will help you discover how you can capture and retain the audiences you’ve chosen to serve. Using a curriculum developed in partnership with Harvard Business School, you’ll develop the foundation for your organization’s strategic marketing plan and return home with a renewed focus on how to advance your mission by creating value for your stakeholders.

Karl Androes, Executive Director of Reading in Motion, discusses how his team used the tools and processes presented at Strategic Marketing to effectively position the organization and reach multiple segments.

We’re happy to speak with you about the seminar curriculum and your proposed team to help determine how you can make the most of this opportunity. Learn more about Strategic Marketing or apply by Friday, January 20 »



Are you marketing or are you Marketing?

The role of marketing within a company is constantly evolving. For example, consider the American Association of Marketing’s definition of marketing from 1985:

[Marketing is] the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

Now compare that with the Association’s revised definition from 2007:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.[i]

Not only does the definition shift from the more tactical to the strategic, but its scope also broadens. In effect, AMA now defines marketing in terms of the “Big M.”

What is Big M Marketing? It is about creating value for those you’ve chosen to serve. It is about integrating the marketing perspective into senior-level decisions with a goal of capturing enough value to sustain your organization and continue to serve those parties. It is about defining your promise and how you will deliver on that promise. (more…)


Leading Marketing Faculty present Strategic Marketing Seminar

National Arts Strategies’ first seminar of 2012, Strategic Marketing, will be presented next April 12-13 in Washington, DC by leading marketing faculty Dr. John Gourville and Jill Avery.



Apply Now for Strategic Marketing in 2012

Teams can now apply for the first Business of Arts and Culture seminar of 2012, Strategic Marketing, presented April 12-13 in Washington DC. At Strategic Marketing, you and your team of three to five colleagues will delve into the concepts of segmentation, targeting, positioning and marketing mix through a combination of case studies, lectures, class discussions and team exercises. You’ll learn to clearly and realistically define your organization’s unique promise to your customers, donors and stakeholders, and explore how to integrate that promise into everything you do.

At the end of this seminar, you will have built the foundation for your organization’s strategic marketing plan and be prepared to implement your ideas as a unified team. You’ll be armed with exercises to help share these concepts with staff and work to ensure your initiatives not only build customer loyalty, but also support your mission and vision. Learn more about Strategic Marketing or apply today.

Strategic Marketing is the first seminar for which we will ask teams to name their own tuition, an experimental pricing model that will continue through June 2013. Under the new pricing model, NAS will self-fund any costs not covered by participating organizations. We will also offer travel support for those from outside the Washington, DC area. More about seminar pricing »


Making strategic decisions

Every decision you make about how to use your resources today impacts what you can do tomorrow. But how do you compare your options – what are the trade-offs? What factors should you include in how you define costs and benefits? These are critical questions that every leader and decision-maker has to answer – both to ensure that the decisions you make are for the best and to justify your decisions to your board members, funders and other stakeholders. (more…)


Finance Seminar in DC: Building your team’s decision-making toolkit

Bring your leadership team to Washington DC, May 12-13, 2011 to develop the knowledge and skills to effectively craft strategies that support both organizational health and mission achievement. The NAS Finance seminar will focus your team on how to use finance as a critical management and decision-making tool. It will develop your team’s collective understanding of how your decisions impact the overall health of your organization both now and going forward.

Your team will develop an understanding of the relationships between traditional financial concepts such as revenue and cost and your ability to achieve your mission. Building on this foundation, you’ll learn to predict how your decisions about resources impact the health of your whole organization – programs and finances. Your team will also develop a shared language for articulating the risks and benefits of the decisions you each make so you can communicate more clearly about your decision-making and expected outcomes.

All participating organizations will receive an Organization Fellowship covering the full tuition for a team and must apply to attend. We encourage the inclusion of all senior staff or those who manage budgets. Up to $600 per person will be available as travel support to all participants from outside the DC metropolitan area to help with the cost of travel and lodging.

Learn more or apply now »


Attend Finance Seminar in Washington DC

Join NAS in the nation’s capital for our Finance seminar May 12-13, 2011. This seminar will teach your team how to examine your business model so that you can make decisions that maximize your mission achievement and organizational health.

Finance will give your team new tools to analyze your financial position and make sustainable financial decisions. By the end of this seminar, your team will be able to:

  • Identify the critical revenue, cost, and risk factors that are driving overall financial performance
  • Predict the effects of decisions on mission achievement and financials
  • Make more clear and compelling financial arguments to donors, funders, board members, and other stakeholders

All teams will receive an Organization Fellowship covering the full cost of tuition for up to six participants. Additional travel support will be available for teams from outside the DC metro area to help with the cost of travel and lodging. Teams will be identified through a simple application process. The deadline to apply is March 18.

Apply now »