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Apply for Strategic Marketing by January 20
Posted January 11, 2012
The deadline to apply for the first Business of Arts and Cultural seminar of 2012 is next Friday, January 20. Strategic Marketing, presented April 12-13 in Washington, DC, will help you discover how you can capture and retain the audiences you’ve chosen to serve. Using a curriculum developed in partnership with Harvard Business School, you’ll develop the foundation for your organization’s strategic marketing plan and return home with a renewed focus on how to advance your mission by creating value for your stakeholders. Karl Androes, Executive Director of Reading in Motion, discusses how his team used the tools and processes presented at Strategic Marketing to effectively position the organization and reach multiple segments. We’re happy to speak with you about the seminar curriculum and your proposed team to help determine how you can make the most of this opportunity. Learn more about Strategic Marketing or apply by Friday, January 20 »
Related themes2012, Marketing, positioning, Strategic Marketing, Team, Washington DC |
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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.
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