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Reading List: teams Theme

Can brainstorming be an effective tool in building a culture of collaboration and innovation?

My teenage son recently asked me during a conversation about brainstorming, “do we really need rules for everyone to follow?” I had just finished reading Jonah Lehrer’s “Groupthink” in The New Yorker and recalled his remark, “The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.”

I have been part of many effective brainstorming sessions (at NAS) and just as many nightmarish ones (not at NAS). In my quest to learn more about the dynamics of the process and if there truly are rules that help everyone involved, I read the article, “Brainstorming Groups in Context: Effectiveness in a Product Design Firm,” written by Robert I. Sutton & Andrew Hargadon in 1996. (more…)

 

Sparking creativity in teams: An executive’s guide

Creativity is not a trait reserved for the lucky few. By immersing your people in unexpected environments, confronting ingrained orthodoxies, using analogies, and challenging your organization to overcome difficult constraints, you can dramatically boost their creative output—and your own.

Of greatest interest are ‘create constraints’ paragraph ending article (natch) and sidebar on technology with Ray Kurzweil. Imposing artificial constraints (not unrelated to scenario planning) can be an especially powerful tool given the nature of change many of us extrapolate into the future is incremental and overly biased towards recent experience. This tendency can leave us woefully unprepared for step changes in the macro environment (2008) and technology (impact of Twitter, Facebook on marketing).

Sparking creativity in teams: An executive’s guide – McKinsey Quarterly.