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National Arts Strategies

Sustaining top-level organizational performance requires ongoing questioning, learning, and improvement. Different challenges – and different types of people and organizations – require different tools to support this continuous improvement. NAS develops and shares stand-alone and add-on leadership tools as complements to our in-person and community programs. Through publications, teaching case studies, videos and other management tools, we look to fill in critical gaps in the support available for cultural institutions. Each of these tools and services create more ways for NAS to support and interact with arts and culture professionals across the country and around the world.


Design Thinking: Experiment Forward

Jeffrey Sanchez-Burks, professor of management at the Ross School of Business at the University of Michigan, talks about the iterative approach of Design Thinking.

Design Thinking: How to Effectively Brainstorm

Jeffrey Sanchez-Burks, professor of management at the Ross School of Business at the University of Michigan, shares the Design Thinking approach to brainstorming.

Reframing Negotiation

Shirli Kopelman, professor of management at the Ross School of Business at the University of Michigan, suggests that negotiation shouldn’t be a “winner take all” experience.

Negotiation & Relationships

Often we initiate a negotiation with personal pleasantries and then abruptly switch into negotiation mode. Shirli Kopelman, professor of management at the Ross School of Business at the University of Michigan, talks about what can be gained from thinking of your negotiation as a part of your relationship.

Negotiating Better

Shirli Kopelman, professor of management at the Ross School of Business at the University of Michigan, provides some simple techniques to help you improve your negotiation skills.

New York Digital Strategies Seminar Teams Selected

Fifteen teams will attend our spring Digital Strategies seminar. Attending teams will come together May 1-2 in New York, NY to explore a strategic approach for setting objectives, developing plans, creating programs and tracking results for audience-facing digital initiatives. These teams represent a diverse mix of disciplines, budget sizes and geographic locations. We are excited to present this seminar to a wonderful group of cultural leaders from around the country!


Alaska Public Media
Torrie Allen, Chief Officer, Marketing & Development
Ann Alquist, Director of Membership
Pat Yack, Chief Content Officer

Alley Theatre
Michael Bell, IT Manager
Tina Berry, Director of Marketing
Gregory Boyd, Artistic Director
Rodi Franco, Director of Marketing and Communications
Dean Gladden, Managing Director
Brandon Weinbrenner, Resident Assistant Director

Arkansas Symphony Orchestra
Brandon Dorris, Associate Director of Marketing and Public Relations
Becky Flynn, Associate Director of Development
Cody Waits, Patron Services Manager

The Chamber Music Society of Lincoln Center
Lauren Bailey, Director of Marketing and Communications
Trent Casey, Web and Digital Producer
Emily Holum, Marketing Manager

Denver Art Museum
Andrea Fulton, Deputy Director and Chief Marketing Officer
Melora McDermott-Lewis, Director, Education
Katie Ross, Associate Director, Marketing
Molly Wink, Director, Membership & Amenities

Fractured Atlas
Dianne Debicella, Senior Program Director, Fiscal Sponsorship
Selena Juneau-Vogel, Program Director,
Jason Tseng, Community Engagement Specialist

Friends of the National Zoo
Pamela Bucklinger, Corporate Programs Manager
Joan Diehl, Senior Designer
Michelle Staudenmeier, Advertising & Brand Manager
Jackie Vinick, Senior Corporate Partnerships Manager

Houston Youth Symphony
Whitney Bullock, Chamber Music Program Coach
Amy Chung, Director of Programs
Sarah Loudermilk, Executive Director

Independent Filmmaker Project
Jody Arlington, Director of Communications
Nekisa Cooper, Producer of Educational Programs
Sean McManus, Director of External Affairs

Museum of Contemporary Art Cleveland
Julie Anderson, Deputy Director of Business Operations
Colleen Kelly, Senior Development Officer
Sarah Rehm, Communications Manager

New Jersey Symphony Orchestra
Geoffrey Anderson, Marketing & Digital Communications Manager
Amy Brondyke, Director of Marketing & External Affairs

Oregon Public Broadcasting
Melissa Barker, Social Media Strategist
Holly Denniston, Director of Human and Volunteer Resources
Morgan Holm, Sr. VP of Content/Chief Content Officer
Anne Ibach, Membership Director
Paul Loofburrow, Marketing Manager

Princeton University Art Museum
Erin Firestone, Manager of Marketing and Public Relations
Jessica Popkin, Student Outreach Coordinator
Janet Strohl-Morgan, Associate Director for Information & Technology

Town Hall Seattle
Anthony Detrano, Director of Marketing and Communications
Wier Harman, Executive Director
Edward Wolcher, Patron Services Manager

Zimmerli Art Museum at Rutgers University
Allison Lindblom, Marketing Associate
Stacy Smith, Manager of Publications and Communications
Theresa Watson, Communications Coordinator

Introducing the Creative Community Fellows Program

We are excited to announce a new program for young cultural entrepreneurs – the Creative Community Fellows program. We’re looking for 50 exceptional individuals whose work sits squarely at the intersection of culture and community. Leaders who understand the power of arts and culture and who wield that power to address community needs and contribute to healthy neighborhoods.

With the support of The Kresge Foundation, this program grew out of our exploration of the role of art in civil society and the importance of community in the sustainability of the cultural sector. Many call it creative placemaking. For us it’s not the all-things-to-all-people proper noun but rather the work of artists, entrepreneurs and organizations who are restoring and animating communities by putting arts and culture at the center of community development.

Working with the University of Pennsylvania, we developed a 9-month intensive incubator that will train, mentor and support these Fellows as they design and drive forward community projects. Fellows will even get the chance to pitch their ideas to some of the top national funders of creative placemaking projects and develop crowd-funding campaigns.

We want this program to transform the work of these 50 individuals and create ripples throughout the field. So, we are trying a radically different approach. We are opening up the process to create opportunities for cultural entrepreneurs around the world to take part. Fellows will share their progress and learning online. We will share the curriculum and tools. Anyone will be able to access and add to the collective learning from this program. This will create a global dialogue about the ways in which culture can restore and animate communities.

We encourage you to go to our website, learn more about the program and get involved. Apply to become a Fellow or share this information with those in your network. Let’s truly make this a field-wide program!

Extending Your Reach, Chicago


Business of Arts and Culture

Chicago | July 24-25, 2014

Learn more » | Apply »

Digital Strategies, New York


Business of Arts and Culture

New York | May 1-2, 2014

Learn more » | Apply »

The Chief Executive Program


Ross School of Business | March 30-April 3, 2014

Learn more »