The deadline to apply for the first Business of Arts and Cultural seminar of 2012 is next Friday, January 20. Strategic Marketing, presented April 12-13 in Washington, DC, will help you discover how you can capture and retain the audiences you’ve chosen to serve. Using a curriculum developed in partnership with Harvard Business School, you’ll [...]
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The role of marketing within a company is constantly evolving. For example, consider the American Association of Marketing’s definition of marketing from 1985: [Marketing is] the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Now compare that with [...]
National Arts Strategies’ first seminar of 2012, Strategic Marketing, will be presented next April 12-13 in Washington, DC by leading marketing faculty Dr. John Gourville and Jill Avery.
Teams can now apply for the first Business of Arts and Culture seminar of 2012, Strategic Marketing, presented April 12-13 in Washington DC. At Strategic Marketing, you and your team of three to five colleagues will delve into the concepts of segmentation, targeting, positioning and marketing mix through a combination of case studies, lectures, class [...]
2000 Duke Street
The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.
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