The deadline to apply for the first Business of Arts and Cultural seminar of 2012 is next Friday, January 20. Strategic Marketing, presented April 12-13 in Washington, DC, will help you discover how you can capture and retain the audiences you’ve chosen to serve. Using a curriculum developed in partnership with Harvard Business School, you’ll [...]
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Marketing-Themed Content
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community engage stakeholders mission focus organizational culture Innovation Team Collaboration convergence Vision 2012 communication 2013 seminars partnerships understand why leadership staff buy-in audience relationships Strategy business model
Are you marketing or are you Marketing?
The role of marketing within a company is constantly evolving. For example, consider the American Association of Marketing’s definition of marketing from 1985: [Marketing is] the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Now compare that with [...]
Leading Marketing Faculty present Strategic Marketing Seminar
National Arts Strategies’ first seminar of 2012, Strategic Marketing, will be presented next April 12-13 in Washington, DC by leading marketing faculty Dr. John Gourville and Jill Avery.
Apply Now for Strategic Marketing in 2012
Teams can now apply for the first Business of Arts and Culture seminar of 2012, Strategic Marketing, presented April 12-13 in Washington DC. At Strategic Marketing, you and your team of three to five colleagues will delve into the concepts of segmentation, targeting, positioning and marketing mix through a combination of case studies, lectures, class [...]
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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.
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