Brainstorming can be a powerful tool to help your team effectively generate ideas. In the Design Thinking process, it is used in the Ideation phase – after you have gathered information about the people you want to serve and are ready to formulate ideas on how to best address the problem at hand. As with any tool, how it is applied can make all the difference. Brainstorming can lead to mixed results, however we suggest that leading a group through this distinct process will yield the best outcome.
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My teenage son recently asked me during a conversation about brainstorming, “do we really need rules for everyone to follow?” I had just finished reading Jonah Lehrer’s “Groupthink” in The New Yorker and recalled his remark, “The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.” [...]
An homage to instructional films of the late 1950s, this tongue-in-cheek short by the NAS team looks at the trials and tribulations of running a brainstorming meeting and outlines some useful techniques.
2000 Duke Street
The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.
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