Doug Borwick of the popular ArtsJournal blog Engaging Matters has released a new book, Building Communities, Not Audiences: The Future of the Arts in the U.S. In Building Communities, Borwick posits that the future success of arts organizations is dependent upon establishing real, deep connections with their communities. The book features the essay “Changing Our Future” [...]
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audience development-Themed Content
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How do arts and culture organizations connect with their communities?
J. Mikel Ellcessor, general manager of WDET, Detroit, looks at how finding new audiences forces cultural institutions to rethink how they create their content — who is involved, what is the subject and tone.
There Are No Crises, Only Tough Decisions
There are no crises in the arts – there are crises in arts organizations as they are currently constructed. Audiences are not shrinking, they are growing, but they are not necessarily interested in consuming all the art our member organizations produce. Between 1970 and 2010, the number of arts organizations grew from 2,700 to 27,000 [...]
The Normal Approach
How do we sustain relevance and drive participation for the traditional not-for-profit arts in our communities? This is a recurring challenge for the arts and culture field. In his article for the October 27, 2009 issue of Gig Magazine, NAS Vice President, Jim Rosenberg, suggests that reaching a desired audience requires leaders to focus on [...]
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